Manager, Marketing Operations and Analytics
@ Informa Group Plc.

Washington, District of Columbia, United States
On Site
Full-time
Posted 16 days ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXXX***** @informatechtarget.com
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Job Details

Company Overview

At Informa TechTarget, part of Informa Group Plc, you'll join a vibrant community of industry experts in the fast-moving B2B technology space. With offices in 19 locations worldwide and a Nasdaq-listed parent company, you will help clients accelerate from R&D to ROI.

About the Role: Manager, Marketing Operations and Analytics

This role is open to candidates based in the Boston, New York City, Washington D.C., and Portland areas. You will oversee reporting and analytics, manage complex projects, and own third-party vendor relationships while collaborating with marketers, designers, and sales operations to implement and scale key strategies.

Key Responsibilities

  • Innovation & Project Management: Manage the project roadmap, quality assurance, and campaign analysis.
  • Operational Efficiency: Optimize processes, lead the Marketo platform, integrate with Salesforce and other tools, and develop nurture campaigns.
  • Leadership & Team Development: Mentor team members and generate performance reports with strategic insights.

Qualifications

  • 4-6 years marketing operations and project management experience
  • Strong understanding of Marketo, Salesforce, Zapier
  • Familiarity with Drift, LeanData, WordPress, Tableau
  • B.S/B.A. in Marketing, Business, or related field
  • Experience with GDPR, CAN-SPAM, and data privacy regulations

Additional Information & Benefits

Enjoy flexibility, community events, global collaboration, professional development, generous PTO, and competitive benefits including 401k, health insurance, and more. Salary range is $97,750 to $120,000 based on experience.

Key skills/competency

Manager, Marketing Operations and Analytics, marketing operations, project management, Marketo, Salesforce, analytics, digital, vendor management, process optimization, leadership

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How to Get Hired at Informa Group Plc.

🎯 Tips for Getting Hired

  • Research Informa Group Plc. culture: Study their mission, recent news, and employee testimonials.
  • Customize your resume: Highlight marketing operations and analytics expertise.
  • Emphasize project management: Showcase relevant achievements and tools like Marketo.
  • Prepare for behavioral interviews: Be ready with examples on leadership and collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review Marketo platform functionalities.
Practice Salesforce integrations and reporting.
Study project management best practices.
Analyze campaign performance metrics.

Behavioral Questions

Describe a successful project leadership experience.
Explain how you manage conflicting priorities.
Share teamwork examples in cross-functional roles.
Discuss your approach to mentoring peers.

Frequently Asked Questions