Hiring Freelance Digital Marketing Growth & Content Expert
Infogenx Private Limited · India
- Hybrid
- Internship
- $80,000 / year
- India
Job highlights
- Freelance growth partner role with profit-sharing potential.
- Drive leads and revenue via content and performance marketing.
- Own digital strategy and execution directly with founders.
- Ideal for entrepreneurial marketers seeking autonomy and ownership.
- Build and scale a global IT services brand remotely.
About the role
Digital Marketing Growth & Content Manager (Freelance Partner)
Infogenx is seeking a motivated Digital Marketing Growth & Content Manager to join us as a freelance growth partner. This role is designed for a self-driven marketer eager to take ownership of growth outcomes and participate in profit sharing, moving beyond a traditional fixed-salary model. You will be instrumental in enhancing brand visibility, generating inbound leads, and driving revenue growth through a combination of content-led strategies and performance-driven digital marketing initiatives.
Key Responsibilities
- Own and execute a digital growth strategy that aligns with overarching business goals.
- Drive inbound lead generation through strategic content marketing, LinkedIn engagement, SEO optimization, and targeted paid campaigns.
- Plan, develop, and produce high-quality content, including LinkedIn posts, blog articles, landing pages, and case studies.
- Manage and expand Infogenx’s LinkedIn presence, focusing on both company branding and leadership profiles.
- Execute and optimize LinkedIn Ads and Google Ads campaigns as needed.
- Monitor performance metrics, analyze funnels, and track ROI, implementing continuous optimization strategies.
- Collaborate closely with the founders to ensure marketing efforts are seamlessly integrated with sales strategies and service offerings.
Who You Are
- Possess over 5 years of experience in Digital Marketing or Growth Marketing.
- Demonstrate strong proficiency in content creation and demand generation, with a preference for B2B, IT, SaaS, or consulting environments.
- Be hands-on and execution-focused, with a proven ability to implement strategies rather than just conceptualize them.
- Comfortable working independently, taking ownership of results, and translating technical services into clear business value.
Nice to Have
- Experience marketing IT Services, Automation, AI, Data & Cloud technologies.
- Proven experience in automating digital marketing tasks.
- Experience with LinkedIn personal branding and founder-led growth strategies.
- Familiarity with CRM and analytics tools such as HubSpot, Zoho, and GA4.
Engagement & Compensation Model
- This is a Freelance / Contract role with the potential for a Profit-share / Performance-based partnership.
- Earnings will be directly linked to the generation of qualified leads, closed deals, and overall revenue contribution.
- There is a long-term opportunity to evolve into a strategic growth partner role.
Why This Role Offers a Unique Opportunity
- Operate without a corporate hierarchy, working directly with the founders.
- Enjoy high levels of autonomy and ownership over your work.
- Opportunity to build and scale a global IT services brand.
- Ideal for entrepreneurial consultants, freelancers, or growth marketers seeking a partnership with an overseas company poised for significant growth.
Key skills/competency
- Digital Marketing
- Growth Marketing
- Content Marketing
- Demand Generation
- SEO
- LinkedIn Marketing
- Paid Advertising
- Performance Marketing
- B2B Marketing
- SaaS Marketing
Skills & topics
- Digital Marketing
- Growth Marketing
- Content Marketing
- Demand Generation
- B2B Marketing
- SaaS Marketing
- SEO
- LinkedIn Marketing
- Paid Advertising
- Performance Marketing
- Remote
- Freelance
- Australia
- IT Services
How to get hired
- Tailor your resume: Highlight your 5+ years of digital marketing experience, focusing on content, demand generation, and growth strategies relevant to B2B/IT/SaaS.
- Showcase execution: Emphasize hands-on experience and quantifiable results in driving leads and revenue, not just strategic planning.
- Prepare your WhatsApp message: Clearly provide all requested details, including your resume, contact information, experience, skills, hourly rate, and availability, especially for the Australian time zone.
- Demonstrate entrepreneurial spirit: Articulate your ability to work independently, own outcomes, and your interest in a profit-sharing partnership.
- Highlight relevant experience: Mention any experience with IT Services, Automation, AI, Data, Cloud, CRM tools, or founder-led growth initiatives.
Technical preparation
Master SEO and content strategy for B2B/IT.,Develop proficiency in LinkedIn Ads and Google Ads.,Gain expertise in CRM and analytics tools.,Practice automating digital marketing tasks efficiently.
Behavioral questions
Demonstrate ownership of growth outcomes.,Explain translating technical services to business value.,Showcase independent work and results.,Describe entrepreneurial approach to marketing.
Frequently asked questions
- What is the primary work arrangement for the Digital Marketing Growth & Content Expert role at Infogenx?
- The Digital Marketing Growth & Content Expert role at Infogenx is structured as a remote freelance or contract position, with the potential for a permanent role and profit-sharing partnership. Candidates will work remotely from India, focusing on the Australian market.
- How is compensation determined for this freelance Digital Marketing Growth & Content Expert position at Infogenx?
- Compensation for this role is flexible, offering an hourly rate or a profit-share/performance-based partnership model. Earnings are directly tied to the success in generating qualified leads, closing deals, and contributing to revenue growth.
- What specific digital marketing skills are most critical for the Digital Marketing Growth & Content Expert role at Infogenx?
- Key skills include a strong background in digital marketing and growth marketing, with an emphasis on content creation, demand generation (especially for B2B/IT/SaaS), SEO, LinkedIn marketing, and performance-based paid advertising (LinkedIn Ads, Google Ads). Hands-on execution is highly valued.
- Does Infogenx require candidates for the Digital Marketing Growth & Content Expert role to have experience with specific tools?
- While not strictly required, familiarity with CRM and analytics tools such as HubSpot, Zoho, and GA4 is considered a 'nice to have.' Demonstrating proficiency with these or similar platforms can strengthen your application for the Digital Marketing Growth & Content Expert role.
- What is the target region for marketing efforts for the Digital Marketing Growth & Content Expert?
- The primary promotion region for this role is the Australian market. Candidates should be prepared to align their strategies and content to resonate with businesses and professionals in Australia.
- How does Infogenx facilitate communication for the Digital Marketing Growth & Content Expert application process?
- Infogenx requests candidates to apply directly via WhatsApp by contacting +91 9787806366. Applicants should provide their resume and detailed personal and professional information as prompted in the job posting.
- What level of experience is expected for the Digital Marketing Growth & Content Expert position?
- The role requires a minimum of 5 years of experience in Digital Marketing or Growth Marketing. Candidates should have a proven track record of driving results and be comfortable with independent execution and ownership.
- Is there an opportunity for long-term career growth with Infogenx in this role?
- Yes, Infogenx presents this role as a long-term opportunity. Successful freelance partners can grow into a strategic growth partner role within the company.