Digital Marketing Growth and Content Expert

Digital Marketing Growth & Content Manager (Freelance Partner)

Infogenx is seeking a motivated Digital Marketing Growth & Content Manager to join us as a freelance growth partner. This role is designed for a self-driven marketer eager to take ownership of growth outcomes and participate in profit sharing, moving beyond a traditional fixed-salary model. You will be instrumental in enhancing brand visibility, generating inbound leads, and driving revenue growth through a combination of content-led strategies and performance-driven digital marketing initiatives.

Key Responsibilities

• Own and execute a digital growth strategy that aligns with overarching business goals.
• Drive inbound lead generation through strategic content marketing, LinkedIn engagement, SEO optimization, and targeted paid campaigns.
• Plan, develop, and produce high-quality content, including LinkedIn posts, blog articles, landing pages, and case studies.
• Manage and expand Infogenx’s LinkedIn presence, focusing on both company branding and leadership profiles.
• Execute and optimize LinkedIn Ads and Google Ads campaigns as needed.
• Monitor performance metrics, analyze funnels, and track ROI, implementing continuous optimization strategies.
• Collaborate closely with the founders to ensure marketing efforts are seamlessly integrated with sales strategies and service offerings.

Who You Are

• Possess over 5 years of experience in Digital Marketing or Growth Marketing.
• Demonstrate strong proficiency in content creation and demand generation, with a preference for B2B, IT, SaaS, or consulting environments.
• Be hands-on and execution-focused, with a proven ability to implement strategies rather than just conceptualize them.
• Comfortable working independently, taking ownership of results, and translating technical services into clear business value.

Nice to Have

• Experience marketing IT Services, Automation, AI, Data & Cloud technologies.
• Proven experience in automating digital marketing tasks.
• Experience with LinkedIn personal branding and founder-led growth strategies.
• Familiarity with CRM and analytics tools such as HubSpot, Zoho, and GA4.

Engagement & Compensation Model

• This is a Freelance / Contract role with the potential for a Profit-share / Performance-based partnership.
• Earnings will be directly linked to the generation of qualified leads, closed deals, and overall revenue contribution.
• There is a long-term opportunity to evolve into a strategic growth partner role.

Why This Role Offers a Unique Opportunity

• Operate without a corporate hierarchy, working directly with the founders.
• Enjoy high levels of autonomy and ownership over your work.
• Opportunity to build and scale a global IT services brand.
• Ideal for entrepreneurial consultants, freelancers, or growth marketers seeking a partnership with an overseas company poised for significant growth.

Key skills/competency

• Digital Marketing
• Growth Marketing
• Content Marketing
• Demand Generation
• SEO
• LinkedIn Marketing
• Paid Advertising
• Performance Marketing
• B2B Marketing
• SaaS Marketing