CRO & Digital Experience Manager
Infinite Electronics, Inc. · United States
- Hybrid
- Full-time
- $110,000 / year
- United States
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Job highlights
- Drive online revenue growth across multiple eCommerce brands.
- Optimize digital customer journeys from start to finish.
- Lead A/B testing and data-driven experimentation.
- Collaborate with cross-functional teams for improvements.
- Build scalable CRO and digital experience functions.
About the role
About the Role
Infinite Electronics is seeking a CRO & Digital Experience Manager to drive conversion rate optimization, digital customer experience, and online revenue growth across multiple eCommerce companies and platforms, including L-com, Pasternack, Fairview Microwave, NavePoint, ShowMeCables, PolyPhaser, Transtector, and Infinite Electronics. This role will lead strategy and execution focused on improving the end-to-end digital customer journey across desktop and mobile experiences, with a strong emphasis on conversion optimization, onsite engagement, merchandising effectiveness, and customer experience performance. The CRO & Digital Experience Manager will identify customer friction points, develop testing and optimization roadmaps, and partner cross-functionally to improve the digital shopping experience from landing page through checkout. The ideal candidate is both strategic and hands-on, with experience operating in fast-paced eCommerce environments where data-driven decision making, experimentation, and execution are critical to success. This individual should possess a strong understanding of customer behavior, digital merchandising, UX best practices, behavioral analytics, and optimization strategies that improve revenue and customer engagement. This position will partner closely with eCommerce, Product Management, UX/UI, Development, Brand Management, Marketing, Analytics, SEO, and PPC teams to prioritize and execute high-impact digital experience improvements across multiple brands and business units. This is a unique opportunity to help build a scalable Conversion Rate Optimization and Digital Experience function across multiple B2B eCommerce companies while directly impacting conversion, revenue, customer engagement, and digital growth initiatives.
General Duties and Responsibilities
- Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals.
- Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey.
- Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights.
- Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences.
- Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives.
- Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows.
- Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session.
- Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders.
- Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact.
- Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies.
- Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.
- Support the development of scalable CRO and digital experience optimization processes across Infinite Electronics’ eCommerce platforms.
Education & Experience
- Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required.
- 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles.
- Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives.
- Experience operating in fast-paced, hands-on eCommerce environments preferred.
- Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required.
- Experience supporting eCommerce or multi-site digital environments preferred.
- Experience in B2B eCommerce environments preferred.
Preferred Qualifications
- Strong understanding of eCommerce operations and digital customer behavior
- Experience owning or managing eCommerce functions in a small or mid-sized business environment
- Proven experience driving conversion rate optimization (CRO) initiatives
- Strong experience with A/B testing and experimentation methodologies
- Knowledge of customer journey mapping and user experience optimization
- Experience analyzing digital performance metrics and behavioral analytics
- Strong understanding of onsite merchandising and promotional strategy
- Familiarity with analytics and optimization platforms such as: Google Analytics, GA4, Hotjar, Contentsquare, Optimizely, VWO, Adobe Analytics, Similar platforms
- Strong analytical and problem-solving capabilities
- Ability to translate data into actionable business recommendations
- Excellent communication and collaboration skills
- Comfortable presenting insights and recommendations to leadership teams
- Understanding of AI-driven personalization and optimization tools preferred
- Customer-first mindset
Key skills/competency
- Conversion Rate Optimization (CRO)
- Digital Customer Experience
- eCommerce
- A/B Testing
- Behavioral Analytics
- UX/UI
- Digital Merchandising
- Customer Journey Optimization
- Data Analysis
- B2B eCommerce
Skills & topics
- CRO
- Digital Experience Manager
- eCommerce
- Conversion Rate Optimization
- Digital Marketing
- Customer Experience
- A/B Testing
- UX
- Data Analysis
- B2B
- Manager
- Digital Growth
- Merchandising
- Analytics
How to get hired
- Customize your resume: Highlight CRO, digital experience, and eCommerce successes with quantifiable results.
- Showcase data skills: Emphasize experience with A/B testing, behavioral analytics, and optimization platforms.
- Demonstrate collaboration: Provide examples of cross-functional teamwork in previous roles.
- Tailor your application: Connect your experience to Infinite Electronics' multi-brand B2B eCommerce environment.
Technical preparation
Master A/B and multivariate testing methodologies.,Become proficient with analytics platforms (GA4, Hotjar).,Understand user journey mapping and UX principles.,Practice data analysis for actionable insights.
Behavioral questions
Describe a complex CRO challenge you solved.,How do you prioritize competing optimization initiatives?,Share an experience collaborating with development teams.,How do you communicate data insights to leadership?
Frequently asked questions
- What is the primary focus of the CRO & Digital Experience Manager role at Infinite Electronics?
- The primary focus of the CRO & Digital Experience Manager at Infinite Electronics is to drive conversion rate optimization, enhance the digital customer experience, and increase online revenue across multiple B2B eCommerce brands.
- What kind of experience is Infinite Electronics looking for in a CRO & Digital Experience Manager candidate?
- Infinite Electronics is looking for candidates with 5-8 years of experience in CRO, Digital Experience, eCommerce, or Digital Merchandising, with a strong background in data-driven decision-making, experimentation, and a proven track record of improving conversion rates and online revenue.
- Can a CRO & Digital Experience Manager work remotely for Infinite Electronics?
- Yes, this role may be either remote or based at an office location. Employees can work from their home office and collaborate with colleagues across various company sites.
- What are some key responsibilities for the CRO & Digital Experience Manager at Infinite Electronics?
- Key responsibilities include developing and executing CRO strategies, managing testing roadmaps, analyzing customer behavior and performance metrics, leading A/B tests, and collaborating with various teams to optimize the digital customer journey.
- What are the essential qualifications for the CRO & Digital Experience Manager position?
- A Bachelor's degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field is required, along with 5-8 years of relevant experience and proven success in CRO and digital optimization initiatives.
- How does Infinite Electronics approach A/B testing and optimization for its eCommerce brands?
- Infinite Electronics leads A/B and multivariate testing initiatives across key digital touchpoints like homepages, product pages, and checkout flows, using data analysis and customer behavior insights to drive improvements.
- What level of collaboration is expected for the CRO & Digital Experience Manager at Infinite Electronics?
- This role requires close collaboration with eCommerce, Product Management, UX/UI, Development, Brand Management, Marketing, Analytics, SEO, and PPC teams to enhance digital experiences and support growth initiatives.
- What tools and platforms are relevant for the CRO & Digital Experience Manager role at Infinite Electronics?
- Familiarity with analytics and optimization platforms such as Google Analytics, GA4, Hotjar, Contentsquare, Optimizely, VWO, and Adobe Analytics is preferred.
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