CRO & Digital Experience Manager
Infinite Electronics, Inc. · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Drive online revenue and conversion optimization.
- Improve digital customer journey across platforms.
- Lead A/B testing and optimization roadmaps.
- Partner cross-functionally for digital growth.
- Build scalable CRO and digital experience function.
About the role
About the Role
Infinite Electronics is seeking a CRO & Digital Experience Manager to drive conversion rate optimization, digital customer experience, and online revenue growth across multiple eCommerce companies and platforms. This role will lead strategy and execution focused on improving the end-to-end digital customer journey across desktop and mobile experiences, with a strong emphasis on conversion optimization, onsite engagement, merchandising effectiveness, and customer experience performance. The CRO & Digital Experience Manager will identify customer friction points, develop testing and optimization roadmaps, and partner cross-functionally to improve the digital shopping experience from landing page through checkout.
The ideal candidate is both strategic and hands-on, with experience operating in fast-paced eCommerce environments where data-driven decision making, experimentation, and execution are critical to success. This individual should possess a strong understanding of customer behavior, digital merchandising, UX best practices, behavioral analytics, and optimization strategies that improve revenue and customer engagement.
This position will partner closely with eCommerce, Product Management, UX/UI, Development, Brand Management, Marketing, Analytics, SEO, and PPC teams to prioritize and execute high-impact digital experience improvements across multiple brands and business units. This is a unique opportunity to help build a scalable Conversion Rate Optimization and Digital Experience function across multiple B2B eCommerce companies while directly impacting conversion, revenue, customer engagement, and digital growth initiatives.
General Duties and Responsibilities
- Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals.
- Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey.
- Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights.
- Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences.
- Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives.
- Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows.
- Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session.
- Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders.
- Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact.
- Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies.
- Conduct competitor benchmarking and stay current on CRO, UX, personalization, and digital commerce best practices.
- Support the development of scalable CRO and digital experience optimization processes across Infinite Electronics’ eCommerce platforms.
Education & Experience
- Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field required.
- 5–8 years of experience in CRO, Digital Experience, eCommerce, Digital Merchandising, or related digital optimization roles.
- Demonstrated success improving conversion rates, customer engagement, and online revenue through testing and optimization initiatives.
- Experience operating in fast-paced, hands-on eCommerce environments preferred.
- Experience with A/B testing, customer journey optimization, and behavioral analytics platforms required.
- Experience supporting eCommerce or multi-site digital environments preferred.
- Experience in B2B eCommerce environments preferred.
Preferred Qualifications
- Strong understanding of eCommerce operations and digital customer behavior
- Experience owning or managing eCommerce functions in a small or mid-sized business environment
- Proven experience driving conversion rate optimization (CRO) initiatives
- Strong experience with A/B testing and experimentation methodologies
- Knowledge of customer journey mapping and user experience optimization
- Experience analyzing digital performance metrics and behavioral analytics
- Strong understanding of onsite merchandising and promotional strategy
- Familiarity with analytics and optimization platforms such as: Google Analytics, GA4, Hotjar, Contentsquare, Optimizely, VWO, Adobe Analytics, or similar platforms.
- Strong analytical and problem-solving capabilities
- Ability to translate data into actionable business recommendations
- Excellent communication and collaboration skills
- Comfortable presenting insights and recommendations to leadership teams
- Understanding of AI-driven personalization and optimization tools preferred
- Customer-first mindset
Key skills/competency
- Conversion Rate Optimization (CRO)
- Digital Customer Experience
- eCommerce
- A/B Testing
- Behavioral Analytics
- UX/UI
- Data Analysis
- Digital Merchandising
- Customer Journey Optimization
- Revenue Growth
Skills & topics
- CRO
- Digital Experience
- eCommerce Manager
- Conversion Rate Optimization
- A/B Testing
- Digital Marketing
- Customer Journey
- UX
- Analytics
- B2B eCommerce
How to get hired
- Tailor your resume: Highlight CRO, digital experience, and eCommerce achievements with quantifiable results.
- Showcase data skills: Emphasize experience with A/B testing, behavioral analytics, and optimization platforms.
- Demonstrate B2B eCommerce knowledge: Mention experience in multi-site or B2B environments if applicable.
- Prepare for interviews: Be ready to discuss your approach to customer journey optimization and data-driven decision-making.
- Express strategic vision: Articulate how you would build and scale a CRO function.
Technical preparation
Master A/B testing and multivariate testing.,Become proficient in analytics platforms (GA4, Hotjar).,Understand user journey mapping and UX best practices.,Practice analyzing behavioral data and performance metrics.
Behavioral questions
Describe a complex optimization challenge.,How do you prioritize competing initiatives?,How do you influence cross-functional teams?,How do you stay updated on industry trends?
Frequently asked questions
- What is the primary focus of the CRO & Digital Experience Manager role at Infinite Electronics?
- The primary focus of the CRO & Digital Experience Manager at Infinite Electronics is to enhance online revenue and conversion rates by optimizing the digital customer journey across multiple eCommerce platforms. This involves data-driven decision-making, strategic execution of A/B tests, and cross-functional collaboration to identify and resolve customer friction points.
- What kind of experience is required for the CRO & Digital Experience Manager position?
- The ideal candidate for the CRO & Digital Experience Manager role will have 5-8 years of experience in CRO, Digital Experience, eCommerce, or Digital Merchandising. A Bachelor's degree in a related field is required, and experience with A/B testing, customer journey optimization, and behavioral analytics platforms is essential. Experience in B2B eCommerce and multi-site environments is preferred.
- How does Infinite Electronics approach A/B testing and optimization?
- Infinite Electronics emphasizes a data-driven approach to A/B testing and optimization. The CRO & Digital Experience Manager will be responsible for developing and managing testing roadmaps, analyzing customer behavior through tools like heatmaps and session recordings, and leading A/B and multivariate tests across critical digital touchpoints to improve conversion performance and customer engagement.
- What cross-functional teams will the CRO & Digital Experience Manager collaborate with?
- The CRO & Digital Experience Manager will collaborate closely with a variety of teams, including eCommerce, Product Management, UX/UI, Development, Brand Management, Marketing, Analytics, SEO, and PPC. This cross-functional partnership is key to implementing high-impact digital experience improvements and supporting revenue growth initiatives across multiple brands.
- Is this a remote or on-site position at Infinite Electronics?
- This position can be either remote or based at an office location. Employees may work from their home office and regularly collaborate with colleagues across various company sites. Specific office-based arrangements may depend on an employee's proximity to an Infinite facility, as determined by management.
- What are the key performance indicators (KPIs) for the CRO & Digital Experience Manager?
- Key performance indicators for this role include conversion rate, add-to-cart rate, cart abandonment rate, checkout completion, customer engagement metrics, average order value (AOV), and revenue per session. The manager will monitor and strive to improve these metrics through strategic optimization efforts.
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