Staff Personalization Specialist

Staff Personalization Specialist

Infineon Technologies is seeking a Staff Personalization Specialist to design, execute, and analyze personalization and A/B testing use cases across multiple channels. The goal is to deliver targeted customer experiences by collaborating with stakeholders to identify opportunities and optimize results. You will leverage technical expertise, data analysis, and industry knowledge to drive personalization strategies, troubleshoot issues, generate insights, and continuously improve the overall customer experience.

Key Responsibilities

• Design and execute personalization and A/B Testing use cases across channels like website, email, search, social media, including audience creation, content targeting, and activation.
• Test and analyze A/B testing and experimentation plans to validate personalization hypotheses.
• Manage and maintain recommendation services (e.g., recommendation engines, dynamic content delivery) and personalized UI components.
• Collaborate with data engineers to ingest, transform, and activate user data for personalized experiences.
• Analyze and optimize testing and personalization use cases, troubleshoot issues, and provide recommendations for improvements.
• Partner with business stakeholders to identify new personalization opportunities, translate them into actionable concepts, and manage the backlog.
• Collaborate with IT teams for implementation and troubleshooting of personalization activities, including incident management.
• Stay updated on industry trends and best practices in personalization and marketing automation.

Qualifications and Skills

• Bachelor's degree in Information Technology, Business, Marketing, or a related field.
• Minimum 5+ years of work experience in executing personalization activities across channels.
• Experience with personalization tools, marketing automation platforms, and customer data platforms.
• Proficiency in using personalization tools such as Adobe Target, Salesforce Personalization, or others.
• Strong understanding of marketing principles, including customer segmentation, targeting, and data analysis.
• Excellent communication and interpersonal skills, with the ability to present complex technical information to non-technical stakeholders.
• Strong problem-solving skills, with the ability to work independently and as part of a team.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Ability to learn new tools and technologies quickly.
• Passion for creating meaningful, user-centric experiences.

About Infineon Technologies

Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT. We enable game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT. Join us to drive innovation, customer success, and make life easier, safer, and greener.

Diversity & Inclusion

We are committed to creating the best Infineon for everyone, embracing diversity and inclusion. We offer a working environment characterized by trust, openness, respect, and tolerance, providing equal opportunities for all applicants and employees. Our recruiting decisions are based on experience and skills. Please let your recruiter know if special attention is needed to enable your participation in the interview process.

Key skills/competency

• Personalization
• A/B Testing
• Customer Experience
• Data Analysis
• Marketing Automation
• Adobe Target
• Salesforce Personalization
• Customer Segmentation
• Stakeholder Management
• IT Collaboration