Director Digital Content Strategy (f/m/div)
Infineon Technologies · Munich, Bavaria, Germany
- On site
- Full-time
- €150,000 / year
- Munich, Bavaria, Germany
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Job highlights
- Lead digital content strategy for all asset types.
- Establish content governance and alignment board.
- Drive customer journey thinking across channels.
- Define and measure content success with KPIs.
- Lead and mentor a team of content experts.
About the role
Director Digital Content Strategy
We are looking for a Director Digital Content Strategy to lead and shape Infineon’s holistic digital content strategy. This role is crucial in developing strategies, refining processes, and implementing initiatives that empower our business to thrive and drive innovation.
Key Responsibilities
- Lead and shape Infineon’s holistic digital content strategy for technical documents and multimedia assets.
- Establish a content governance framework with clear rules and guidelines for consistent implementation.
- Lead the Content Planning & Alignment Board to align content creation with business goals.
- Apply personal and journey thinking to ensure a consistent customer journey across channels.
- Define and measure digital content success using KPIs and derive corrective actions.
- Lead and inspire a team of content experts in SEO, content analytics, and web strategy.
- Collaborate with the Content Management Team to translate guidelines into processes and applications.
- Direct report to the Head of Digital Content Strategy and Management.
Qualifications and Skills
- Degree in Marketing, Economics, Business Administration, Engineering or similar.
- Approximately 10 years of professional experience with expert knowledge in sales & marketing.
- Proven track record in developing, building, and leading holistic digital content strategy.
- In-depth understanding of digital marketing approaches, preferably in the semiconductor industry.
- Strong leadership ability for high-impact projects, including board-level initiatives.
- Ability to solve complex problems and create innovative solutions.
- Excellent interpersonal skills including cross-cultural teamwork, target setting, conflict management, delegation, motivation, emotional intelligence, teaching, coaching, and stakeholder management.
- High motivation to drive change and achieve targets in stressful settings.
About Infineon
Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT. We are committed to diversity and inclusion, creating a working environment of trust, openness, respect, and tolerance. We offer equal opportunities to all applicants and employees.
Contact
Bruna Fernandes, LinkedIn
Key skills/competency
- Digital Content Strategy
- Content Governance
- Content Planning
- Customer Journey Mapping
- KPI Framework
- SEO
- Content Analytics
- Web Strategy
- Team Leadership
- Stakeholder Management
Skills & topics
- Director Digital Content Strategy
- Digital Content
- Content Strategy
- Content Governance
- Digital Marketing
- Semiconductor Industry
- Team Leadership
- SEO
- Content Analytics
- Web Strategy
- Marketing Strategy
- Innovation
- Customer Journey
- KPIs
- Infineon Technologies
How to get hired
- Tailor your resume: Highlight your 10+ years of experience in digital content strategy, especially within the semiconductor industry, and showcase leadership in high-impact projects.
- Craft a compelling application: Clearly articulate your success in developing and leading holistic digital content strategies, emphasizing problem-solving and innovative solution creation.
- Prepare for behavioral questions: Be ready to discuss your leadership style, conflict management, stakeholder engagement, and ability to drive change in high-pressure environments.
- Research Infineon's values: Understand their commitment to decarbonization, digitalization, diversity, and inclusion to align your responses with their company culture and mission.
Technical preparation
Master digital content strategy frameworks.,Understand content governance and analytics.,Familiarize with semiconductor industry marketing.,Practice crafting customer journey maps.
Behavioral questions
Describe leading a major strategy initiative.,How do you manage cross-functional stakeholders?,Share an experience driving change successfully.,How do you motivate and coach a team?
Frequently asked questions
- What is the primary focus of the Director Digital Content Strategy role at Infineon Technologies?
- The Director Digital Content Strategy at Infineon Technologies is responsible for leading and shaping the company's holistic digital content strategy, encompassing technical documents and multimedia assets, and establishing a robust content governance framework.
- What kind of experience is required for the Director Digital Content Strategy position?
- The role requires approximately 10 years of professional experience, a degree in a relevant field (Marketing, Economics, Business, Engineering), and a strong track record in developing, building, and leading digital content strategies, ideally within the semiconductor industry.
- How does Infineon Technologies ensure consistency in its digital content?
- Infineon Technologies establishes a content governance framework with well-defined rules and guidelines. The Director will lead the Strategic Content Planning & Alignment Board to ensure company-wide content aligns with business goals and maintains consistency across omnichannel initiatives.
- What are the key leadership skills needed for this role at Infineon?
- Strong leadership abilities are essential, including managing high-impact projects, fostering innovation, inspiring a team of content experts (SEO, analytics, web strategy), cross-cultural teamwork, conflict management, and stakeholder management.
- How does Infineon support diversity and inclusion in its hiring process?
- Infineon embraces diversity and inclusion, welcoming everyone. They offer a working environment characterized by trust, openness, respect, and tolerance, and base recruiting decisions on experience and skills, ensuring equal opportunities.
- What is the reporting structure for the Director Digital Content Strategy?
- The Director Digital Content Strategy will report directly to the Head of Digital Content Strategy and Management, working closely with the Content Management Team to translate guidelines into actionable processes.
- What kind of problem-solving skills are expected from this candidate?
- Candidates are expected to have a high ability to solve complex problems and create innovative solutions, both independently and in collaboration with project teams.
- How can I ensure my resume is a good fit for the Director Digital Content Strategy role at Infineon?