Product Marketing Manager
InEight · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Drive product marketing for construction software.
- Develop positioning, messaging, and sales enablement.
- Execute go-to-market strategies with cross-functional teams.
- Analyze market trends and competitive landscape.
- Collaborate with Product, Sales, and Marketing.
About the role
Product Marketing Manager
InEight is looking for a commercially-minded Product Marketing Manager to join a small, high-impact PMM team. Reporting to the Director of Product Marketing, you'll sit at the intersection of Product, Sales, and Marketing — translating platform capabilities into differentiated positioning, equipping sales teams to win, and helping drive enterprise go-to-market execution across InEight's construction management software portfolio. This role is best suited for someone who thrives with shifting priorities, brings a bias for action, and knows how to move from strategy to execution without losing momentum. Experience supporting the construction or project controls industries is highly valued.
Responsibilities
Positioning & Messaging
- Develop and maintain product positioning, value propositions, and messaging frameworks that resonate with enterprise buyers and buying committees across the construction and capital projects space.
- Translate complex product capabilities into clear, outcome-driven narratives for target personas — from field operations to the C-suite.
Sales Enablement & Strategic Pursuits
- Build and maintain high-impact enablement materials: pitch decks, battlecards, objection-handling guides, competitive positioning, and pursuit content.
- Partner with Sales and Solutions teams on strategic accounts, competitive opportunities, and multi-product pursuits.
- Support readiness through training sessions, workshops, and ongoing enablement programs.
Go-to-Market Execution
- Contribute to GTM planning for new capabilities, releases, and strategic initiatives — from messaging alignment through launch execution.
- Partner with Demand Generation on ABM and outbound campaigns targeting enterprise accounts.
Competitive Intelligence
- Develop and maintain competitive battlecards and differentiation frameworks.
- Synthesize win/loss insights, field feedback, and market signals to continuously sharpen positioning.
- Monitor industry trends and competitive dynamics within the construction technology landscape.
Cross-Functional Collaboration
- Partner closely with Product Management to translate roadmap priorities into compelling market narratives and provide customer and competitive feedback.
- Collaborate with Sales, Demand Generation, Services, and Customer Success to align messaging and commercialization priorities.
Qualifications
- 4+ years in product marketing, sales enablement, or enterprise GTM within a B2B SaaS environment.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven ability to develop sales enablement programs, messaging frameworks, and competitive positioning that move deals forward.
- Experience supporting the construction, engineering, or project controls industries as well as familiarity with construction technology or capital project workflows, is strongly preferred.
- Experience supporting complex enterprise sales cycles with multiple stakeholders and buying committees.
- Strong analytical skills — comfortable leveraging win/loss data, customer research, and market insights to inform strategy.
- Excellent communicator and storyteller across technical, operational, and executive audiences.
- Hands-on experience with AI productivity tools (Claude, ChatGPT, Gemini, etc.) and a curiosity for building repeatable, scalable workflows using them.
- Comfortable operating in a fast-moving, team-based environment with dynamic priorities — you don't wait to be told what to do.
- Familiarity with construction ERP or enterprise workflow platforms is a plus.
Equal Opportunity Statement
InEight Inc. is an Equal Opportunity Employer, (EOE) and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.
Key skills/competency
- Product Marketing
- Sales Enablement
- Go-to-Market Strategy
- B2B SaaS
- Messaging Frameworks
- Competitive Intelligence
- Enterprise Sales
- Construction Technology
- AI Productivity Tools
- Cross-Functional Collaboration
Skills & topics
- Product Marketing Manager
- Product Marketing
- Sales Enablement
- Go-to-Market
- B2B SaaS
- Construction Technology
- Enterprise Sales
- Messaging
- Competitive Analysis
- Marketing Strategy
- SaaS
- B2B
- Marketing
- Product Management
- Sales
- GTM
- AI
- ChatGPT
- Claude
- Gemini
How to get hired
- Tailor your resume: Highlight B2B SaaS product marketing, sales enablement, and construction industry experience. Quantify achievements in deal progression.
- Showcase GTM expertise: Emphasize experience developing messaging, enablement materials, and go-to-market plans.
- Demonstrate industry knowledge: Clearly state any experience with construction technology, project controls, or capital projects.
- Highlight AI proficiency: Mention hands-on experience with AI productivity tools and workflow development.
- Prepare for interviews: Be ready to discuss strategic thinking, collaboration, and adaptability in fast-paced environments.
Technical preparation
Master B2B SaaS product marketing principles.,Develop compelling messaging and positioning frameworks.,Create effective sales enablement materials.,Utilize AI tools for workflow optimization.
Behavioral questions
Describe handling shifting priorities effectively.,How do you move from strategy to execution?,Share an example of cross-functional collaboration success.,Discuss your approach to competitive analysis.
Frequently asked questions
- What is the primary focus of the Product Marketing Manager role at InEight?
- The Product Marketing Manager at InEight will focus on translating complex construction management software capabilities into compelling market positioning and messaging. This role is crucial for equipping sales teams, driving go-to-market execution, and supporting strategic sales pursuits within the enterprise B2B SaaS environment.
- What industry experience is most valued for this Product Marketing Manager position?
- InEight highly values experience supporting the construction, engineering, or project controls industries. Familiarity with construction technology or capital project workflows is also strongly preferred for this Product Marketing Manager role.
- What kind of sales enablement materials will this Product Marketing Manager create?
- This Product Marketing Manager will be responsible for creating high-impact sales enablement materials. These include pitch decks, battlecards, objection-handling guides, competitive positioning documents, and other content essential for winning enterprise deals.
- How does this role collaborate with other departments at InEight?
- The Product Marketing Manager will work closely with Product Management to align roadmap with market narratives, and collaborate with Sales, Demand Generation, Services, and Customer Success to ensure consistent messaging and effective commercialization.
- What are the key qualifications for the Product Marketing Manager role at InEight?
- Key qualifications include 4+ years in product marketing or GTM within B2B SaaS, a Bachelor's degree, proven ability to develop sales enablement programs, strong analytical skills, excellent communication, and experience with AI productivity tools. Industry-specific experience is a strong plus.
- Is there an opportunity to work with AI tools in this Product Marketing Manager job?
- Yes, hands-on experience with AI productivity tools like Claude, ChatGPT, or Gemini is a requirement. The role encourages a curiosity for building repeatable, scalable workflows using these tools.
- What is the work environment like for the Product Marketing Manager at InEight?
- The role is in a fast-moving, team-based environment with dynamic priorities. The ideal candidate thrives with shifting priorities and has a bias for action, moving effectively from strategy to execution.