Co-Founder (With Martech / CI background) - Equity Only Role
IndustryLens · Germany
- Hybrid
- Contract
- Germany
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Job highlights
- Co-founder role with significant equity.
- Shape go-to-market strategy and product direction.
- Leverage martech or competitive intelligence expertise.
- Work with a solid MVP and early customers.
- Flexible, remote-friendly role within Europe.
About the role
About IndustryLens
IndustryLens is an AI-powered competitive intelligence platform for B2B SaaS companies. We automate competitor monitoring across 13+ data sources—websites, social media, ads, reviews—and deliver actionable insights via weekly email digests, monthly reports, battlecards, and insight dashboards. We're building the competitive intelligence tool that marketers, sales teams, and product managers actually use. Founded in March 2024, we're bootstrapped with a working MVP. The product and tech foundation are solid. We are looking for a co-founder with a Martech / CI background to join our team.Responsibilities
- Help define go-to-market strategy and positioning.
- Bring domain expertise from the martech or competitive intelligence space.
- Engage with customers and prospects to validate and refine our approach.
- Contribute to product direction based on market knowledge.
- Represent IndustryLens with partners, at events, and in the market.
- Help build the team as we scale.
Requirements
- You know this space—you've worked in it, sold to it, or built products for it.
- You're excited about competitive intelligence as a category.
- You want to build something from the ground up.
- Experience working in martech, competitive intelligence, or B2B SaaS.
- Have held commercial, marketing, or product roles.
- Understand how B2B marketing teams work and what they need.
Benefits
- Significant equity stake at co-founder level.
- Autonomy to shape your role and the company's direction.
- A working product with early customer interest.
- A technical co-founder handling product and engineering.
- Flexibility—part-time or full-time, remote-friendly within Europe.
Key skills/competency
- Co-Founder
- Martech
- Competitive Intelligence
- B2B SaaS
- Go-to-Market Strategy
- Product Management
- Marketing
- Sales
- Customer Engagement
- Team Building
Skills & topics
- Co-Founder
- Martech
- Competitive Intelligence
- B2B SaaS
- Go-to-Market Strategy
- Product Management
- Marketing
- Sales
- Startup
- Equity
How to get hired
- Tailor your application: Highlight martech, competitive intelligence, and B2B SaaS experience.
- Showcase your vision: Clearly articulate your excitement for competitive intelligence and building from scratch.
- Demonstrate market understanding: Explain how you understand B2B marketing needs and teams.
- Emphasize co-founder potential: Express your readiness for autonomy and shaping company direction.
- Network strategically: Connect with the existing technical co-founder if possible to express interest.
Technical preparation
Deeply understand Martech and CI landscapes.,Prepare to articulate market strategy.,Study B2B SaaS customer needs.,Be ready to discuss product direction.
Behavioral questions
Why build from the ground up?,How do you engage customers effectively?,What's your vision for competitive intelligence?,How do you influence product direction?
Frequently asked questions
- What is the compensation for the Co-Founder role at IndustryLens?
- This is an equity-only co-founder role. You will receive a significant equity stake, reflecting your contribution to building the company from the ground up.
- What specific Martech or Competitive Intelligence experience is IndustryLens looking for?
- IndustryLens is seeking individuals who have worked in, sold to, or built products within the martech, competitive intelligence, or B2B SaaS spaces. Experience in commercial, marketing, or product roles is highly valued.
- Can I apply for this Co-Founder position if I'm not based in Europe?
- The role is remote-friendly within Europe. While flexibility is offered, it's beneficial if you are located within the European time zones for closer collaboration.
- What is the current stage of IndustryLens?
- IndustryLens was founded in March 2024, is bootstrapped, and has a working MVP with early customer interest. The product and tech foundation are solid.
- What are the key responsibilities of the new Co-Founder at IndustryLens?
- The new co-founder will help define go-to-market strategy, bring domain expertise, engage with customers, contribute to product direction, represent the company, and help build the team.
- Is this a full-time or part-time role?
- The role offers flexibility, allowing for either part-time or full-time commitment, depending on your availability and preference.
- What kind of support can I expect as a Co-Founder at IndustryLens?
- You will have autonomy to shape your role and the company's direction, working alongside a technical co-founder who handles product and engineering.