RESPONSABLE MARKETING DIGITAL CDD / F/H
Inditex · Paris, Île-de-France, France
- On site
- Full-time
- €45,000 / year
- Paris, Île-de-France, France
Job highlights
- Manage digital campaigns across multiple channels.
- Optimize performance using data and A/B testing.
- Collaborate with internal and external teams.
- Manage advertising budgets for maximum ROI.
- Contribute to innovative retail marketing projects.
About the role
Digital Marketing Manager (6-Month Contract)
Zara.Com is seeking a Digital Marketing Manager for a 6-month fixed-term contract, starting September 15, 2025.
Do you have 4-5 years of experience in a similar role and excellent English proficiency? Are you passionate about fashion and the retail industry? Are you data and results-oriented, eager to thrive in a dynamic, innovative, and ever-evolving environment? This opportunity is for you!
Key Responsibilities:
- Lead the planning, execution, A/B testing, and optimization of digital campaigns (Social Paid, SEM, Affiliates, SEO, Email, etc.).
- Maintain and track the multichannel marketing calendar for all Zara campaigns.
- Organize creative briefs and coordinate exchanges with external agencies and internal teams.
- Ensure regular reporting on campaign performance using relevant attribution models (conversion, ROAS, etc.).
- Collaborate with the Global Digital Media Manager on influencer campaigns and SEO visibility development.
- Manage advertising budgets to maximize return on investment.
- Launch and track campaigns within deadlines, liaising with creative and technical teams.
- Conduct continuous industry monitoring to stay updated on trends and innovations.
- Implement continuous testing and optimization on customer journeys, content, and digital levers.
- Participate in technology integration projects, testing, and deployment.
Candidate Profile:
- Proven experience (4 to 5 years) in digital marketing, ideally in an e-commerce or international environment.
- Solid expertise in multichannel campaign management and marketing data analysis.
- Excellent project management and internal/external team coordination skills.
- Fluent English is essential, both written and spoken.
- Analytical mindset, proactivity, rigor, attention to detail, and the ability to perform in a demanding environment.
As an employer, ZARA offers all its candidates equal employment opportunities without distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. ZARA fosters an inclusive work environment that reflects the diversity of its customers within its teams.
Key skills/competency
- Digital Marketing
- Campaign Management
- Data Analysis
- SEO
- SEM
- Social Media Advertising
- E-commerce
- Performance Marketing
- Budget Management
- Retail Marketing
Skills & topics
- Digital Marketing Manager
- Marketing
- E-commerce
- Campaign Management
- Data Analysis
- SEO
- SEM
- Social Media Advertising
- Retail
- Fashion
How to get hired
- Tailor your resume: Highlight your 4-5 years of digital marketing experience, e-commerce background, and strong analytical skills.
- Showcase fashion passion: Emphasize your interest in fashion and retail within your application and cover letter.
- Demonstrate English fluency: Be prepared to discuss your experience and qualifications fluently in English.
- Prepare for data-driven questions: Expect to elaborate on your experience with campaign performance, ROAS, and attribution models.
- Research Zara's digital strategy: Understand their current online presence and recent campaigns to tailor your interview responses.
Technical preparation
Master digital marketing campaign tools.,Practice data analysis and reporting.,Familiarize with SEO/SEM best practices.,Understand e-commerce performance metrics.
Behavioral questions
Describe managing a challenging campaign.,How do you prioritize tasks effectively?,Share an experience with agency collaboration.,How do you handle tight deadlines?
Frequently asked questions
- What is the duration of the Digital Marketing Manager contract at Zara.Com?
- The Digital Marketing Manager position at Zara.Com is a fixed-term contract (CDD) for a duration of 6 months.
- What are the key responsibilities for the Digital Marketing Manager role at Zara?
- Key responsibilities include planning, executing, and optimizing digital campaigns (Social Paid, SEM, SEO, Email), managing multichannel marketing calendars, coordinating with agencies, reporting on performance, managing budgets, and continuous industry research.
- What level of experience is required for this Digital Marketing Manager position?
- The role requires 4 to 5 years of confirmed experience in digital marketing, preferably within an e-commerce or international setting.
- Is fluent English essential for the Digital Marketing Manager role at Zara?
- Yes, fluent English, both written and spoken, is essential for this position.
- What kind of work environment can I expect at Zara.Com as a Digital Marketing Manager?
- You can expect a dynamic, innovative, and constantly evolving environment, typical of the fast-paced retail and fashion industry.
- Does Zara.Com offer equal employment opportunities for this role?
- Yes, Zara is committed to equal employment opportunities for all candidates, irrespective of gender, ethnicity, religion, sexual orientation, social status, disability, or age, and fosters an inclusive work environment.
- What is the starting date for the Digital Marketing Manager contract?
- The contract is set to begin on September 15, 2025.
- What specific digital channels will the Digital Marketing Manager be responsible for?
- The role involves managing campaigns across Social Paid, SEM, Affiliates, SEO, Email, and other relevant digital channels.