Events Marketing Lead

About IMS Legal Strategies

IMS Legal Strategies is a trusted partner to law firms and corporations worldwide, providing the expertise and technology needed to solve dispute-related challenges and protect reputations. IMS delivers strategic solutions for the entire litigation lifecycle, including advisory and analytical support, specialized expert witness services, data-driven jury consulting, powerful trial graphics, and seamless presentation technology. Our integrated teams have decades of practical experience in more than 65,000 cases and 6,500 trials.

“Together, we win” is the IMS company motto and a genuine philosophy that guides our work with clients, experts, and one another. From entry-level to executives, we are driven by five core values: 1) Ownership Thinking, 2) Humble Confidence, 3) Quality and Excellence, 4) Honor the Relationship, and 5) Operate as One.

We invite you to join our thriving company, committed to shared success. Visit imslegal.com for more.

Job Summary

The Events Marketing Lead is responsible for developing and executing strategic event marketing initiatives that enhance brand visibility, drive client engagement, and support revenue growth. This role will oversee all aspects of event planning, promotion, and execution, ensuring seamless coordination and alignment with business objectives.

Essential Duties & Responsibilities

• Adhere to and champion the company’s Core Values
• Develop and implement event marketing strategies to support business growth and brand positioning.
• Oversee the planning, execution, and budgeting of conferences, exhibits, sponsorships, webinars, CLEs, IMS-hosted events, and promotional items
• Collaborate with the Content Strategist to create compelling event promotional plans
• Manage event marketing collateral, promotional products, and branded materials
• Ensure event logistics, staffing, and execution align with company goals and industry best practices
• Track and analyze event performance metrics, providing insights for optimization
• Work with internal stakeholders to manage speaking engagements and CLE opportunities at key events
• Maintain vendor relationships with event coordinators, industry groups, and logistics providers
• Lead post-event evaluations, providing feedback and recommendations for future improvements
• Support brand transitions and event marketing strategies for acquired companies
• Collaborate with digital, social media, and content teams to maximize event reach and engagement
• Ensure compliance with brand architecture and style guides across all event-related materials
• Represent IMS at select events, fostering relationships with key partners and clients as needed
• Lead, support, and mentor a team of two direct reports
• Up to 20% of travel required
• Other duties as assigned

Skills & Experience

• Strong event planning and marketing expertise
• Excellent communication and collaboration skills
• Ability to manage multiple events and deadlines efficiently
• Strategic thinking with a data-driven approach to event marketing
• Proficiency in event management software, CRM systems, and digital marketing tools
• Creative problem-solving and adaptability in a fast-paced environment
• Proven track record of successful event campaigns that drive engagement and revenue
• Experience in professional services, consulting, or legal industries is preferred

Education & Technical Requirements

• Bachelor’s degree in marketing, communications, business, or a related field is preferred
• 5+ years of experience in event marketing, planning, and execution
• Proficiency in event management platforms, Dynamics, CRM systems, and digital marketing tools
• Experience with WordPress, YouTube, podcasts, video production, and social media is a plus

Location

This position is 100% remote and supports east to west coast time zones.

Our Employer Value Proposition Includes

• Competitive compensation package with 401K match
• Flexible PTO and 12 paid holidays
• Robust health and welfare benefits, including medical, dental, vision, HSA, short-term disability, long-term disability, and life insurance, all with generous company contributions
• Career development programs supported through an integrated Learning Platform
• Talent Identification Program to recognize and reward our high-performing, high-potential team members through career growth opportunities and unique development experiences
• Values-driven culture based on respect, care, growth, and excellence

Key skills/competency

• Event Planning & Execution
• Marketing Strategy
• Budget Management
• Client Engagement
• Brand Visibility
• CRM Systems
• Digital Marketing
• Team Leadership
• Analytics & Reporting
• Vendor Management