Social Media Content Creator - Balega @ Implus
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Job Details
Position Summary
Are you passionate about storytelling through social media? Implus Footcare, LLC is seeking a Social Media Content Creator - Balega who will concept, shoot, edit, and publish compelling content that inspires our running community and authentically represents our brand. This role requires a passion for content, quick reaction to trends and the ability to create authentic visual storytelling.
Objectives
Create social-first content that brings Balega’s brand and community to life. Develop a rapid workflow to capture trends and publish high-performing content. Collaborate closely with the Social Media Manager and marketing teams to align with brand campaigns and product priorities.
Primary Responsibilities
- Content Creation: Concept, film, and edit short-form content across TikTok, Instagram Reels, YouTube Shorts, and LIVE.
- Trendspotting & Ideation: Monitor social trends and pitch creative ideas that resonate with the running community.
- Brand Collaboration: Work with cross-functional teams to plan seasonal campaigns, product launches, and maintain brand consistency.
- Community Engagement: Support community interactions by responding to comments, DMs, and tags, when needed.
Key Skills/Competency
- Social media strategy
- Content creation
- Video editing
- TikTok
- YouTube Shorts
- Trend analysis
- Brand consistency
- Community engagement
- Storytelling
Desired Experience & Requirements
1-2 years of social media content creation experience, preferably with consumer, lifestyle, or athletic brands. Familiarity with running, fitness, or wellness communities is highly preferred. A bachelor’s degree in Marketing, Communications, Digital Media or related field is ideal. Proficiency with mobile and digital camera tools and editing apps (CapCut, Premiere Rush) is required.
Additional Information
This role is based in Durham, NC at Implus headquarters. Occasional travel and on-site responsibilities are expected in a climate-controlled office setting.
How to Get Hired at Implus
🎯 Tips for Getting Hired
- Research Implus culture: Study their mission and brand on LinkedIn and Glassdoor.
- Tailor your resume: Highlight social media and content creation skills.
- Showcase relevant work: Include samples of video and photo content.
- Prepare for interviews: Practice discussing trending social media tactics.