19 hours ago

Digital Research Analyst

IMG

On Site
Full Time
£35,000
London, England, United Kingdom

Job Overview

Job TitleDigital Research Analyst
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary£35,000
LocationLondon, England, United Kingdom

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Job Description

Who We Are

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Are you passionate about digital, data, and sport? Register your interest to join IMG Digital, a leading global digital sports agency, and be considered for future opportunities supporting data-driven strategies that grow audiences and drive fan engagement for world-class clients.

What You’ll Do

  • Analyse audience behaviour across digital platforms such as Google Analytics, Facebook, X (Twitter), YouTube, and more
  • Support the creation of insight and performance reports to inform campaigns and digital consulting
  • Assist with user experience research, social media planning, and content evaluation
  • Help track KPIs, support SEO activity, and contribute to the delivery of digital projects
  • Collaborate with global teams to help deliver innovative fan engagement strategies

Who We’re Looking For

You’re curious, organised, and keen to learn, with an interest in how data and digital insight shape audience behaviour in sport.

You’ll Ideally Bring

  • Confidence working with data and digital analytics tools (through previous roles, internships, or academic/personal projects)
  • A strong interest in sport and how fans engage with digital content
  • Clear communication skills and a collaborative mindset
  • The ability to manage multiple tasks in a fast-paced environment
  • A proactive approach and eagerness to develop your digital and analytical skills

Location: This role is based in our Chiswick office, London.

TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

Key skills/competency

  • Digital Analytics
  • Data Analysis
  • Fan Engagement
  • Audience Behavior
  • Social Media Planning
  • SEO Activity
  • Performance Reporting
  • User Experience Research
  • Content Evaluation
  • Sports Marketing

Tags:

digital research analyst
digital analytics
data analysis
audience behavior
fan engagement
social media
SEO
performance reporting
content evaluation
user experience
strategy
Google Analytics
Facebook
X (Twitter)
YouTube
data visualization
reporting tools
research tools
web analytics
social listening
content management systems

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How to Get Hired at IMG

  • Research IMG's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
  • Tailor your resume: Customize your resume and cover letter to highlight digital analytics, sports marketing, and data interpretation skills relevant to IMG.
  • Showcase relevant projects: Provide concrete examples of academic or personal projects involving digital analytics, social media data, or fan engagement insights.
  • Prepare for technical questions: Be ready to discuss digital analytics tools like Google Analytics, social media platform insights, and fundamental SEO principles.
  • Demonstrate passion for sport: Articulate your genuine interest in how data shapes audience behavior and fan engagement within the sports industry during interviews.

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