
Associate Manager, Upper Luxury Brand Marketing
IHG Hotels & Resorts · Atlanta, GA
- On site
- Full-time
- $75,000 / year
- Atlanta, GA
Job highlights
- Support global marketing for luxury brands Six Senses & Regent.
- Activate campaigns across paid, owned, earned media.
- Manage agency and internal team relationships.
- Analyze campaign performance and provide reports.
- Utilize Microsoft Office and AI marketing tools.
About the role
Associate Manager, Upper Luxury Brand Marketing
Coordinate and support global marketing initiatives and campaigns for our upper luxury brands; Six Senses & Regent.
Your day to day
- Support planning and activation of global campaigns across our Upper Luxury brands; Six Senses & Regent, ensuring seamless delivery across paid, owned, earned and partnerships.
- Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis.
- Manage day-to-day relationship with internal teams and agencies where applicable.
- Maintain the processes, timelines, and decision frameworks that enable efficient global execution.
- Support manager with ad-hoc marketing projects as necessary.
- Support manager with development of plans and campaign-wrap-up reports.
What We Need From You
- Bachelors degree in Business Administration, Management or Marketing.
- 2-5+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing.
- Demonstrate passion & experience for luxury brands.
- Demonstrate working knowledge integrated marketing campaigns across paid, owned, and earned media.
- Proficiency in Microsoft Office and growing capability with AI-enabled marketing tools.
- Demonstrated experience in promotional, channel or frequency marketing preferred.
- Demonstrated knowledge of marketing concepts and basic accounting principles.
- Strong problem solving and analytical skills.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff.
- Good organizational and time management skills.
- Effective communications and interpersonal skills.
- General knowledge of hotel systems and operations beneficial.
- Demonstrated presentation and facilitation skills.
- Proficiency in Excel, Word and PowerPoint required.
Location
Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
Salary Range & Benefits
The salary range for this role is $46,226.00 to $75,000.00. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
About IHG Hotels & Resorts
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Key skills/competency
- Brand Marketing
- Campaign Management
- Luxury Brands
- Integrated Marketing
- Paid Media
- Owned Media
- Earned Media
- Partnerships
- Data Analysis
- Microsoft Office
Skills & topics
- Associate Manager
- Luxury Brand Marketing
- IHG Hotels & Resorts
- Campaign Management
- Marketing Strategy
- Global Marketing
- Paid Media
- Owned Media
- Earned Media
- Hospitality Marketing
- Brand Management
- Advertising
- Six Senses
- Regent Hotels
- Atlanta Jobs
- Hybrid Work
- Marketing Associate
- Luxury Hotels
- AI Marketing Tools
How to get hired
- Tailor your resume: Highlight your luxury brand passion, integrated marketing experience, and proficiency with AI tools.
- Showcase your skills: Emphasize your problem-solving, analytical, and communication abilities in your application.
- Understand IHG: Research IHG's commitment to 'True Hospitality for Good' and their hybrid work model.
- Prepare for interviews: Be ready to discuss your experience with global campaigns and luxury brand marketing.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Associate Manager, Luxury Brand Marketing role at IHG Hotels & Resorts?
- The salary range for the Associate Manager, Luxury Brand Marketing position at IHG Hotels & Resorts is $46,226.00 to $75,000.00 annually, with eligibility for bonus pay. Actual compensation will depend on qualifications and experience.
- What benefits does IHG Hotels & Resorts offer to employees for this Associate Manager role?
- IHG Hotels & Resorts offers a comprehensive benefits package including paid time off, medical/dental/vision insurance, 401K, room discounts, recharge days, and volunteering days. They also focus on wellbeing through their myWellbeing framework.
- What is the work arrangement for the Associate Manager, Luxury Brand Marketing position?
- This role follows a hybrid work structure, requiring three days a week in the Atlanta, GA office. This arrangement may adapt to business needs.
- What educational background is required for the Associate Manager, Luxury Brand Marketing role?
- A Bachelor's degree in Business Administration, Management, or Marketing is required for this position.
- How many years of experience are needed for the Associate Manager, Luxury Brand Marketing position?
- The role requires 2-5+ years of progressive work experience in marketing, advertising, or the hotel industry, specifically related to sales or brand marketing.
- Does IHG Hotels & Resorts accept unsolicited resumes from agencies for the Associate Manager, Luxury Brand Marketing role?
- No, IHG Hotels & Resorts does not accept unsolicited CVs/resumes from staffing or recruiting agencies for this role.
- What are the key luxury brands this Associate Manager will support?
- This Associate Manager will support the global marketing initiatives for IHG's upper luxury brands: Six Senses & Regent.
- What marketing channels are emphasized for campaign activation in this role?
- Campaigns are activated across paid, owned, and earned media, as well as partnerships, ensuring seamless delivery for the luxury brands.