UGC Lead
@ Icon

Hybrid
$120,000
Hybrid
Full Time
Posted 2 days ago

Your Application Journey

Personalized Resume
Apply
Email Hiring Manager
Interview

Email Hiring Manager

XXXXXXXX XXXXXXXXXXX XXXXXX***** @icon.com
Recommended after applying

Job Details

About the UGC Lead Role

We’re looking for a UGC Lead who lives and breathes user-generated content - someone who can instantly recognize what makes a UGC video convert versus one that simply entertains. You will review raw UGC submissions, identify winning creative angles, and guide creators to produce content that delivers true performance lift for our DTC brands.

Responsibilities

  • Review & Evaluate Raw UGC Footage: Analyze talking shots and B-roll for framing, lighting, pacing, authenticity, emotion, and storytelling flow.
  • Establish & Enforce Creative Standards: Develop clear benchmarks and maintain a UGC quality rubric across multiple verticals.
  • Creator Feedback & Coaching: Provide actionable feedback and communicate with creators and internal teams to meet brand targets.
  • Creative Analysis & Insight: Break down winning ads and collaborate with media and editing teams to scale creative themes.
  • Optimization & Quality Control: Audit submitted content ensuring all meets technical and creative ad readiness requirements.

Qualifications

Proven experience in creating or reviewing UGC content, strong understanding of direct-response creative principles, and exceptional creative judgment. Excellent communication skills and deep familiarity with UGC ad platforms (TikTok, Meta, Reels, Shorts) are essential. Bonus points for a background in creative strategy, production direction, or content QA.

Key skills/competency

  • UGC
  • Creative Strategy
  • Performance Marketing
  • Video Analysis
  • Content Quality
  • Feedback
  • Direct-Response
  • Advertising
  • Production
  • Optimization
Apply without a personalized resume

How to Get Hired at Icon

🎯 Tips for Getting Hired

  • Customize your resume: Align UGC experience with Icon's needs.
  • Showcase creative work: Highlight successful UGC campaigns.
  • Research Icon: Understand their DTC brand and creative standards.
  • Prepare for feedback: Be ready to discuss creative judgment and analysis.

📝 Interview Preparation Advice

Technical Preparation

Review content editing principles.
Study UGC platform guidelines.
Analyze high-performing ad examples.
Practice quality control techniques.

Behavioral Questions

Describe a challenging feedback scenario.
Explain handling creative disagreements.
Share teamwork during tight deadlines.
Discuss balancing creativity with performance.

Frequently Asked Questions