
Go to Market Intelligence Manager
Icertis · United States
- Hybrid
- Full-time
- $160,000 / year
- United States
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Hi Alex — I came across the Go to Market Intelligence Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Icertis stood out because…
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Job highlights
- Analyze win/loss data to improve win rates.
- Diagnose root causes of deal outcomes.
- Develop actionable pricing and GTM recommendations.
- Quantify revenue risks and prioritize actions.
- Influence cross-functional teams for execution.
About the role
Go to Market Intelligence Manager
We’re looking for a Manager of Market Intelligence to help us understand why we win, why we lose, and where market signals should shape pricing, product, packaging, and GTM decisions. This role owns how market insight is gathered, synthesized, and translated into clear, decision-ready recommendations grounded in deal evidence and segment-level patterns.
This is not a research-only role. You will run structured win/loss analysis, diagnose root causes across pricing, product, packaging, positioning, and execution, and quantify where repeatable gaps are creating revenue risk. The role will also provide pricing-specific analysis on discounting, competitiveness, and deal structure to inform pricing strategy and guardrails.
This role directly improves how we learn from the market and act on it. Success means we understand the real drivers of deal outcomes, prioritize the gaps that matter most, and turn insight into better pricing, product, packaging, and GTM decisions that improve win rates over time.
Responsibilities
Market Intelligence & Insight Translation (Primary)
- Run structured win/loss analysis to identify drivers of deal outcomes across segments, products, and competitors.
- Diagnose root causes of wins and losses across pricing, product, packaging, positioning, and execution.
- Quantify repeatable gaps by segment and revenue impact to prioritize where action is most needed.
- Translate insights into actionable recommendations across pricing, product, packaging, and GTM plays, with clear tradeoffs.
- Provide pricing-specific analysis on discounting, competitiveness, and deal structure to inform pricing strategy and guardrails.
- Operate a closed-loop system to ensure insights drive decisions and measurably improve win rates.
- Partner with Sales, Product, Finance, and GTM leaders to convert recurring market signals into execution priorities.
- Deliver regular market intelligence readouts to leadership with clear implications, recommendations, and follow-through.
Pricing & Packaging Support (Secondary)
- Support pricing and packaging strategy by providing competitive and market context to inform decisions.
- Contribute to pricing and packaging analyses as needed, including competitive benchmarking and deal-grounded insights.
- Partner with pricing and revenue stakeholders to ensure competitive considerations are reflected in proposals and execution.
- Help translate approved pricing or packaging changes into clear competitive positioning for the field.
Qualifications
- 6+ years of experience in market intelligence, pricing, strategy, product marketing, revenue strategy, or a related GTM role within B2B SaaS.
- Strong analytical skills with the ability to synthesize win/loss data, market signals, and deal evidence into clear recommendations.
- Deep understanding of enterprise sales motions and how pricing, packaging, positioning, and execution affect deal outcomes.
- Experience with Salesforce and Gong (or similar tools) required, with the ability to leverage data and insights to support GTM strategy and competitive positioning.
- Comfort influencing cross-functional stakeholders across Sales, Product, Finance, Marketing, and Revenue teams.
- Ability to quantify impact, surface tradeoffs, and prioritize actions based on revenue and repeatability.
- Clear, concise communicator who can turn complex market signals into decision-ready guidance.
Salary Range And Description
$130,000-$160,000 annual salary
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.
Our Commitments:
Icertis is committed to:
- Icertians (employees) and their family's physical, mental and financial health and wellbeing
- Turbocharging Icertians careers
- Making a social and environmental impact in our communities
- Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
- Generous holidays including the 4th of July week off – paid
- Free professional and leadership coaching
- Annual personal development allowance
What We Offer
- Robust medical (physical & mental vision and dental benefits
- Employee assistance program (EAP)
- Equity (RSUs) and shared ownership in the company
- Generous 401K match
- Flexible work environment
- Paid maternity and paternity leave
- Generous holiday and PTO program
- CaaS (coaching as a service)
- Annual personal development allowance
- 7 Days for Humanity – 7 paid volunteer days annually
About Us
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
About The Team
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.
Key skills/competency
- Market Intelligence
- Win/Loss Analysis
- Pricing Strategy
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Salesforce
- Gong
- Analytical Skills
- Communication
Skills & topics
- Market Intelligence Manager
- Go-to-Market Strategy
- Win/Loss Analysis
- Pricing Strategy
- Product Marketing
- B2B SaaS
- Salesforce
- Gong
- Revenue Strategy
- Competitive Analysis
How to get hired
- Tailor your resume: Highlight your experience in market intelligence, pricing, and GTM strategy, specifically mentioning B2B SaaS and win/loss analysis.
- Showcase analytical skills: Provide examples of how you synthesized complex data into actionable recommendations for pricing, product, or GTM decisions.
- Quantify your impact: Use numbers to demonstrate how your insights led to improved win rates, revenue growth, or cost control.
- Demonstrate tool proficiency: Mention your experience with Salesforce and Gong (or similar tools) and how you leveraged them for strategic insights.
- Prepare for behavioral questions: Be ready to discuss how you influence stakeholders and translate market signals into business priorities.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Go to Market Intelligence Manager at Icertis?
- The Go to Market Intelligence Manager at Icertis will primarily run structured win/loss analysis, diagnose root causes of deal outcomes, and translate these insights into actionable recommendations for pricing, product, packaging, and GTM strategies. A secondary focus includes supporting pricing and packaging strategy with competitive market context.
- What experience is required for the Go to Market Intelligence Manager role at Icertis?
- The role requires 6+ years of experience in market intelligence, pricing, strategy, product marketing, revenue strategy, or a related GTM role within B2B SaaS. Strong analytical skills, deep understanding of enterprise sales motions, and experience with tools like Salesforce and Gong are also necessary.
- How does Icertis support employee development and well-being for this role?
- Icertis offers robust medical benefits, free professional and leadership coaching, an annual personal development allowance, and a flexible work environment. They are committed to employee well-being, career growth, and fostering a culture of diversity, equity, inclusion, and belonging.
- What kind of impact can the Go to Market Intelligence Manager have at Icertis?
- This role directly impacts how Icertis learns from the market and acts on it. Success means understanding deal drivers, prioritizing critical gaps, and making data-driven decisions that improve win rates and overall business success.
- What tools are important for the Go to Market Intelligence Manager role at Icertis?
- Experience with Salesforce and Gong (or similar tools) is required for the Go to Market Intelligence Manager role. Proficiency in leveraging these tools to analyze data and support GTM strategy is essential.
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