Senior Product Manager Client Adoption

@ Ibotta

Overview

Ibotta is seeking a Senior Product Manager to lead Client Adoption for the Ibotta Performance Network (IPN) Portal. The role focuses on owning the end-to-end advertiser journey—from onboarding through campaign launch—crafting seamless self-serve and hybrid experiences that accelerate time to value, boost adoption, and drive retention.

Responsibilities

• Define and execute the product strategy for client adoption.
• Own the client onboarding and activation experience to optimize campaign launches.
• Develop and refine self-service campaign creation tools.
• Lead integrated experiences across campaign management and post-campaign optimization.
• Utilize data insights and client feedback to reduce friction and boost repeat campaign creation.
• Collaborate with Experimentation PMs, Data Science, Design, Engineering, Sales, and Product Marketing.

Requirements

• 5+ years in product management with 3+ years in onboarding or adoption.
• 3+ years experience in SaaS or ad/marketing-tech environments.
• BA/BS in business or technology.
• Deep UX expertise including journey mapping and A/B testing.
• Data fluency and technical aptitude with dashboards and APIs.

Preferred Experience

• Leading managed-service to self-service transitions.
• Building API-first platforms.
• Prototyping with AI tools.

About Ibotta

Ibotta is a leading performance marketing platform headquartered in Denver, Colorado, delivering digital promotions to over 200 million consumers. The company has facilitated over $1.8 billion in rewards since 2012 and is recognized as a top workplace.

Additional Details

• Location: Denver, CO
• Work Arrangement: Hybrid (3 days in office: Tuesday, Wednesday, Thursday)
• Competitive pay, benefits, equity, and other perks included.

Key skills/competency

• Product Management
• Client Adoption
• SaaS
• Onboarding
• UX Design
• Data Analysis
• Hybrid Model
• Self-service Tools
• Campaign Optimization
• Cross-functional Collaboration