Marketing & Communications Specialist

Introduction

The Marketing & Communications Specialist role is responsible for delivering a comprehensive communications strategy across ES&I, Software TA, and TAC. The candidate will ensure consistent messaging internally and externally, support transformational initiatives, and amplify IBM’s brand presence through strategic storytelling and engagement.

Key Responsibilities

Internal Communications:

• Manage communication channels including Slack, w3 pages, and internal emails.
• Create and update internal branding materials according to TA Branding guidelines.
• Maintain and develop internal branding publisher pages.
• Deliver ES&I Insider newsletters and All Hands calls across multiple orgs.
• Coordinate ExecStart and ExecEmpowerment Series monthly communications.
• Develop and deliver enablement sessions on process changes, acquisitions integration, and new workflows.

External & Inclusion Initiatives:

• Run inclusion programs like the “Inspiring Voices” podcast.
• Produce Talent Radar newsletters and Fireside Chats.
• Support executive blogs such as Executive Stories and New Executives Corner.
• Collaborate on Leadership Lens posts with the Talent Marketing Team.
• Track initiative amplification and reach for ROI evaluations.

Transformation Projects:

• Lead communications for transformation initiatives across the three orgs.
• Plan and execute comms strategies for executive interlocks with business leaders.

Branding & Talent Acquisition Partnership:

• Collaborate with Talent Attraction to ensure brand consistency.
• Align with B10 TA leadership for shared knowledge and collaboration.
• Support monthly new executive announcements on LinkedIn and client-facing collateral.

Special Projects:

• Respond promptly to executive leadership requests with strategic solutions.

Required Technical And Professional Expertise

• Communication Excellence: Strong verbal and written skills, precise messaging.
• Organization & Execution: Outcome-focused, accountable, detail-oriented.
• Collaboration & Leadership: Inspirational and cross-functional influence.
• Change Agility: Adaptable to evolving priorities and initiatives.
• Strategic Stakeholder Management: Build and maintain key relationships.

Key skills/competency

• Communications
• Branding
• Internal Messaging
• External Engagement
• Strategy
• Transformation
• Leadership
• Stakeholder Management
• Inclusion
• Collaboration