Manager, Global Partner Marketing

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your Role And Responsibilities

The Partner Marketing Acceleration Team is a global growth engine aligned to IBM’s priority client segments, expanding IBM’s market reach and driving new business through the partner ecosystem. Operating across regions, markets, and partner routes worldwide, we enable partners to move faster, scale impact, and win smarter by activating digital‑first, demand strategies.

Working in close partnership with Global Sales, we design and execute scalable partner marketing programs that connect IBM technology, partner expertise, and customer demand. Our focus spans key routes to market-including Value Added Resellers, Value Added Distributors, and hyperscaler marketplaces- to deliver measurable pipeline, revenue, and partner experience outcomes while accelerating adoption of AI-driven solutions.

Roles & Responsibilities for Manager, Global Partner Marketing

• Strategy Development and Scalable Execution: Drive the global partner marketing strategy in support of IBM Partner Plus, translating ecosystem priorities into scalable, partner‑ready demand motions for priority segments. Ensure strong Geo alignment, balancing global consistency with local market needs and Select Territory priorities. Apply AI‑driven marketing practices (automation, predictive insights, etc) to scale demand creation and improve performance.
• Partner Demand Programs, Engagement & ROI: Lead integrated partner programs across the marketing journey- awareness, activation, demand generation, and yield optimization- including VAD marketing, marketplace activation, and full‑funnel plays. Scale repeatable playbooks and always‑on marketing engines that accelerate revenue through partners. Establish ROI‑focused measurement frameworks to optimize pipeline contribution, progression, and overall yield.
• Performance & Team Leadership: Lead, coach, and performance‑manage a global team, fostering accountability, inclusion, and continuous improvement. Set clear goals and data‑driven success metrics to guide prioritization and decision‑making. Manage marketing investments with strong ROI discipline, operational rigor, and compliance across global programs.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• +10 years of experience in core marketing disciplines, including demand generation, pipeline management, partner marketing, and digital marketing.
• Demonstrated success leading global, matrixed teams.
• Proven ability to use data and analytics to measure performance and optimize outcomes.
• Experience managing marketing budgets, investments, and governance.
• Excellent written and verbal communication skills, with executive-level influence capability.

Preferred Technical And Professional Experience

• Strong understanding of partner ecosystems, distributors, and multiple routes to market.
• Demonstrated experience applying AI and automation practices within marketing.
• Experience scaling global programs while enabling regional flexibility.

Key skills/competency

• Partner Marketing
• Demand Generation
• Digital Marketing
• Pipeline Management
• Global Team Leadership
• Marketing Strategy
• AI-driven Marketing
• ROI Measurement
• Budget Management
• Ecosystem Management