Senior Marketing Manager
Hyve Group · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Drive revenue across all marketing channels.
- Manage HubSpot workflows, automations, and reporting.
- Create compelling assets and audience-specific messaging.
- Execute event marketing and partnership initiatives.
- Analyze performance and optimize campaigns based on data.
About the role
Senior Marketing Manager, BHT
As a Senior Marketing Manager at Hyve, you will play a pivotal role in driving revenue through every marketing channel for Behavioral Health Tech (BHT). This is a senior individual contributor role within a lean marketing team, requiring you to be adept at both strategy development and hands-on execution. About Hyve: Hyve is a leading organizer of dynamic B2B events focused on sectors like e-commerce, healthcare, edtech, and fintech. We empower businesses to enter new markets, accelerate growth, and connect with key stakeholders. Our culture is entrepreneurial, encouraging big ideas and swift action, complemented by an ambitious acquisition strategy. About Behavioral Health Tech (BHT): BHT is dedicated to improving access to mental health, substance use, and autism/IDD services through technology, health equity, and innovation. We serve as a premier community and conference for stakeholders across health plans, employers, health systems, providers, startups, investors, and policymakers. About the Role: This Senior Marketing Manager position is crucial for accelerating revenue-generating marketing channels for BHT. You will be responsible for the end-to-end tactical management of growth marketing channels including email, SMS, social media, paid digital, and web. A key aspect of this role involves HubSpot management, where you will design, build, and optimize workflows, automations, sequences, and reporting dashboards. You will also be tasked with creating compelling, on-brand assets and copy across various formats without needing external design support. Developing audience-specific messaging strategies for attendees, hosted buyers, and sponsors, understanding their unique motivations, will be essential. Managing and executing the editorial and promotional calendar, ensuring recurring content like newsletters and email campaigns run smoothly, is also a core responsibility. Additionally, you will handle event marketing, tracking ticket price milestones, managing urgency campaigns, fulfilling sponsorship marketing, and overseeing event lifecycle communications. Periodic identification and engagement with potential peer organization partners for marketing collaborations and awareness efforts are expected, alongside fulfilling marketing tasks for established partners. Continuous analysis of campaign performance, surfacing actionable insights, and iterating based on data are critical for optimization. You will also proactively identify and address any marketing-related tasks that need completion. What We're Looking For: * **Experience:** 5+ years of growth or digital marketing experience with a proven ability to drive measurable revenue outcomes. * **HubSpot Expertise:** Deep, hands-on experience with HubSpot including workflows, lists, sequences, custom properties, reporting, and CRM hygiene. * **Copywriting:** Strong copywriting skills for email, SMS, social, and web, with an instinct for channel and audience resonance. * **Graphic Design:** Proficiency in graphic design tools like Canva for creating polished visuals independently. * **Data Analysis:** Data fluency, including setting up tracking, pulling reports, and making data-driven decisions. * **Audience Marketing:** Experience marketing to healthcare, behavioral health, or similarly complex B2B audiences is highly valued. * **Calendar Management:** Demonstrated ability to manage a full marketing calendar independently, prioritizing effectively across competing deadlines. The Intangibles (Non-Negotiable): * **Dot Connector:** Ability to see and act upon the connections between different marketing efforts (e.g., webinar campaigns, sponsor renewals, LinkedIn posts). * **Problem Solver:** Resourceful and proactive in overcoming challenges like tool malfunctions, incomplete briefs, or lack of existing playbooks. * **Self-Sufficient:** Comfortable operating with a high degree of autonomy, without layers of support or external agencies. * **Audience Understanding:** Deep understanding of the motivations, pressures, and purchasing psychology of behavioral health providers, payers, and innovators. * **Strategic & Flexible:** Possess strong opinions on marketing, ability to manage ambiguity, adapt to change, and pivot based on data. Why Join BHT: * **Mission-Driven:** Contribute to innovation in mental health, addiction, and I/DD services, a critical area in healthcare. * **Direct Impact:** Your campaigns will directly influence the behavioral health ecosystem. * **Autonomy:** Own your function entirely and implement creative strategies independently. * **Growth Opportunity:** Help build the marketing infrastructure that will shape BHT's future operations. Ready to make a significant impact? Apply now!Skills & topics
- Marketing Management
- Digital Marketing
- Growth Marketing
- HubSpot
- Email Marketing
- Social Media Marketing
- Paid Advertising
- Content Creation
- B2B Marketing
- Healthcare Marketing
- Event Marketing
- Campaign Management
- Data Analysis
- Canva
- Copywriting
- Strategy
- Execution
- Revenue Growth
- Behavioral Health
- Mental Health Tech
How to get hired
- Tailor your resume: Highlight 5+ years of growth marketing, HubSpot expertise, and measurable revenue outcomes, specifically mentioning BHT's mission.
- Showcase your skills: Emphasize your proficiency in email, SMS, social media, paid digital, web marketing, and Canva graphic design.
- Demonstrate data fluency: Provide examples of how you've used data to drive campaign optimization and decision-making.
- Articulate your 'intangibles': Be ready to share examples of how you're a natural dot-connector, a problem-solver, and comfortable with autonomy.
- Research BHT's impact: Understand their commitment to mental health access and how your marketing skills can contribute to their mission.
Technical preparation
Master HubSpot workflows and automation strategies.,Practice creating marketing assets in Canva.,Develop reporting dashboards for campaign analysis.,Refine copywriting for email, SMS, and social.
Behavioral questions
Describe a time you connected disparate marketing efforts.,Share an example of solving a marketing problem independently.,How do you handle ambiguity in a fast-paced environment?,Explain how you'd tailor messaging for different B2B audiences.
Frequently asked questions
- What is the primary focus of the Senior Marketing Manager role at Behavioral Health Tech (BHT)?
- The Senior Marketing Manager role at BHT is focused on accelerating revenue growth through the strategic management and hands-on execution of all marketing channels, including email, SMS, social media, paid digital, and web. This includes optimizing HubSpot, creating content, and analyzing campaign performance to drive measurable outcomes in the behavioral health tech sector.
- What level of HubSpot expertise is required for the Senior Marketing Manager position at Hyve?
- Hyve requires deep, hands-on HubSpot expertise for this Senior Marketing Manager role. This includes demonstrated experience with workflows, automation, sequences, custom properties, reporting, and maintaining CRM hygiene to effectively manage marketing operations.
- How important is graphic design and content creation for this Senior Marketing Manager role?
- Graphic design and content creation are very important. The Senior Marketing Manager is expected to create compelling, on-brand assets and copy across various formats independently, utilizing tools like Canva, with no design handoff required.
- What kind of B2B audience experience is valuable for the Senior Marketing Manager at BHT?
- Experience marketing to healthcare, behavioral health, or similarly complex B2B audiences is highly valued for this Senior Marketing Manager role. A strong understanding of the motivations, pressures, and purchasing psychology of behavioral health providers, payers, and innovators is essential.
- Can you describe the work environment for the Senior Marketing Manager at Behavioral Health Tech?
- The work environment at BHT is described as a small, high-velocity team with a lean marketing structure. It's an environment where your work has immediate, measurable impact, offering significant autonomy and the opportunity to build foundational marketing infrastructure.
- What are the 'intangibles' Hyve looks for in a Senior Marketing Manager candidate?
- Hyve seeks candidates who are natural 'dot-connectors', 'figure-it-outers', comfortable operating without extensive support, understand their target audience's psychology, and possess strong opinions about marketing while being flexible and data-driven.
- What makes working at Behavioral Health Tech (BHT) unique?
- Working at BHT offers a mission that matters in the critical space of mental health innovation, the chance for direct impact on the behavioral health ecosystem, significant autonomy in your role, and the energy of a growth-stage company where you can build lasting marketing infrastructure.