Senior Product Marketing Manager
Hyro · Tel Aviv-Yafo, Tel Aviv District, Israel
- On site
- Full-time
- $150,000 / year
- Tel Aviv-Yafo, Tel Aviv District, Israel
Job highlights
- Develop AI healthcare product marketing strategies.
- Lead product launches and create collateral.
- Own competitive intelligence and market analysis.
- Drive product roadmap insights with sales.
- Craft messaging and enable sales teams.
About the role
About Hyro
Hyro, the leader in Responsible AI Agents for Healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels-including call centers, websites, SMS, mobile apps, and more. Hyro's clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI agents that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale-generating better conversations, successful patient outcomes, and revenue-driving insights.What We're Looking For
You love to identify opportunities in healthcare, and use them to build unique differentiation strategies. Creating a GTM plan in a new vertical that nets its first $200K deal for sales? That’s a fist pump. Just generated a few SQLs through that product explainer video? That’s a champagne popper. Under your direction, our GTM strategy is the envy of all agentic AI solutions. And that’s why you’ll make a phenomenal Senior Product Marketing Manager at Hyro. You know how to craft a GTM plan by developing positioning, messaging and brief industry analysts like a champion. You’re excited by the opportunity to take part in maturing our sales and BDR approach to winning new deals. You’re a brilliant strategist andexecuter, with great attention to detail. Finally, you seek impact—you’re driven to actively participate in the development of our marketing processes and the amplification of our product offering. If you’re motivated, smart, analytical, and a great marketer, we want you to grab your cape and become a SuperHyro. This position reports to the Head of Marketing and works closely with individuals across the marketing, product, and sales teams.Responsibilities
- You will be the Hyro expert developing our go-to-market strategies, including segmentation, pricing and packaging plans and product naming.
- You’ll collaborate with the marketing and product teams to lead product launches, and own the creation of product-specific sales and marketing collateral that includes one pagers, decks, landing pages, webinars and more.
- You’ll own competitive intelligence and market analysis, identifying trends, threats, and opportunities for growth and conveying differentiation to our GTM teams.
- You’ll collaborate closely with the sales teams and product teams to create a feedback loop that delivers insights that impact the product roadmap.
- You will be responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to work efficiently together to generate and close opportunities.
- You’ll find creative ways to tie our value props into strong brand campaigns, alongside our growth and content marketers.
Requirements
- 6+ years experience as a product marketer (B2B or tech experience a strong plus)
- 2+ years experience in healthcare a bonus
- Highly skilled in go-to-market strategy
- Bachelor’s degree in Marketing, Business Admin or similar
- Creative abilities and copywriting skills - a must
- Proactive self-starter, high initiative and critical thinking, with exceptional attention to detail and the ability to prioritize numerous projects simultaneously
- Enthusiastic problem-solver who can think creatively and excel in a fast-paced environment with shifting priorities
- Team player that can work collaboratively, coordinating across internal and external stakeholders, including marketing, customer success, design and sales departments
- Excellent writer with strong verbal communication skills
- Organized and detail-oriented marketer, with the ability to multi-task and effectively manage time
Equal Opportunities
Hyro is an equal opportunity employer. We do not discriminate against any employee or job applicant on the bases of race, colour, gender, national origin, age, religion, creed, disability or sex.Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Healthcare
- B2B Marketing
- AI Agents
- Positioning and Messaging
- Competitive Analysis
- Sales Enablement
- Product Launches
- Content Creation
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- Healthcare
- B2B Marketing
- AI
- Responsible AI
- Sales Enablement
- Product Launches
- Marketing Collateral
- Competitive Analysis
- Messaging
- Positioning
- Marketing Strategy
- Content Creation
- Hyro
- Marketing Manager
- Tech Marketing
- Startup Marketing
- SaaS Marketing
How to get hired
- Tailor your resume: Highlight B2B, tech, and healthcare product marketing experience, emphasizing GTM strategy and copywriting skills.
- Showcase your impact: Quantify achievements in previous roles, especially those related to deal generation or SQLs.
- Prepare for strategy questions: Be ready to discuss your approach to GTM planning, positioning, and messaging for AI products in healthcare.
- Demonstrate initiative: Emphasize your proactive, detail-oriented, and problem-solving abilities in your application and interviews.
- Research Hyro: Understand their AI agents in healthcare and their mission to automate workflows.
Technical preparation
Master GTM frameworks and product positioning.,Develop compelling messaging for AI healthcare.,Analyze competitive landscapes for AI solutions.,Create sales enablement materials effectively.
Behavioral questions
Describe a successful GTM strategy you developed.,How do you handle shifting priorities?,Give an example of cross-functional collaboration.,How do you measure marketing success?
Frequently asked questions
- What are the key responsibilities of a Senior Product Marketing Manager at Hyro?
- As a Senior Product Marketing Manager at Hyro, you'll develop go-to-market strategies, lead product launches, create sales and marketing collateral, own competitive intelligence, and collaborate with sales and product teams to shape the product roadmap. You'll be instrumental in defining positioning, messaging, and competitive differentiation.
- What experience is required for the Senior Product Marketing Manager role at Hyro?
- Hyro requires at least 6 years of product marketing experience, preferably in B2B or tech. Two years of healthcare experience is a significant bonus. A Bachelor’s degree in Marketing or Business Administration, strong creative and copywriting skills, and a proactive, detail-oriented approach are also essential.
- How does Hyro approach Product Marketing for AI in Healthcare?
- Hyro focuses on Responsible AI Agents for Healthcare, enabling health systems to automate workflows safely. The Product Marketing Manager will develop GTM strategies, positioning, and messaging that highlight HIPAA compliance, ease of deployment, and scalability, driving better patient outcomes and revenue.
- What is the reporting structure for this role at Hyro?
- The Senior Product Marketing Manager role reports directly to the Head of Marketing. You will collaborate closely with individuals across the marketing, product, and sales teams to achieve strategic goals.
- What are the key traits Hyro looks for in a Senior Product Marketing Manager candidate?
- Hyro seeks motivated, smart, analytical, and creative marketers who are strategic thinkers and effective executors. Key traits include exceptional attention to detail, a proactive nature, problem-solving skills, and the ability to thrive in a fast-paced, collaborative environment.