Chief Marketing Officer Blockchain IGaming
@ Hyphen Connect

Hybrid
$200,000
Hybrid
Full Time
Posted 21 days ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXX******* @hyphenconnect.com
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Job Details

Overview

Hyphen Connect, a technology innovator, is developing a blockchain-based escrow liquidity Layer 2 (L2) platform that redefines fund management in industries like iGaming and land-based casinos. Utilizing smart contracts, zero-knowledge cryptography, and secure oracles, the platform transforms idle deposits into secure, liquid assets, ensuring trust, transparency, and regulatory compliance.

Role Summary

We are seeking a Chief Marketing Officer Blockchain IGaming to lead marketing strategy and execution for our innovative platform. The role focuses on driving brand awareness, adoption, and engagement for both the iGaming MVP and a pilot in land-based casinos.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy for secure fund management.
  • Create go-to-market plans tailored to operators, players, and regulators.
  • Establish the company as a thought leader via events and webinars.
  • Develop accessible materials to explain technical concepts such as smart contracts and zk-proofs.
  • Position the company as a trusted innovator at the intersection of blockchain, DeFi, and gaming.
  • Build and manage a community on platforms like X, Discord, and Telegram.
  • Promote the platform's native token and staking opportunities to attract liquidity providers.

Requirements

  • Proven track record in marketing web3 native projects.
  • Experience targeting both B2B (operators, regulators) and B2C (players, investors) audiences.
  • Expertise in brand strategy, positioning, and storytelling for complex products.
  • Familiarity with iGaming or casino industry regulations is a plus.
  • Experience in marketing blockchain or DeFi solutions in financial services and gaming sectors.
  • Established network in the iGaming, casino, or blockchain industries.

Key skills/competency

Blockchain, Marketing Strategy, iGaming, Smart Contracts, zk-Proofs, Community Management, Thought Leadership, Compliance, DeFi, Token Marketing

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How to Get Hired at Hyphen Connect

🎯 Tips for Getting Hired

  • Research Hyphen Connect's culture: Study their mission and tech innovations.
  • Customize your resume: Highlight blockchain and marketing experience.
  • Optimize your LinkedIn: Emphasize smart contract and DeFi skills.
  • Prepare for interviews: Showcase thought leadership in emerging tech.

📝 Interview Preparation Advice

Technical Preparation

Review blockchain fundamentals and smart contracts.
Study zero-knowledge cryptography and secure oracles.
Analyze token marketing and liquidity strategies.
Understand compliance requirements for iGaming sectors.

Behavioral Questions

Describe a time you led a marketing team.
Explain handling high-pressure regulatory challenges.
Share how you build community trust effectively.
Discuss strategic decision-making in complex projects.

Frequently Asked Questions