Lead Industry Marketing Manager - Cross Industry
Hyland · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Lead integrated marketing plans for revenue growth.
- Develop go-to-market strategies and thought leadership.
- Collaborate with sales and marketing teams.
- Analyze program impact and optimize results.
- Manage events and mentor team members.
About the role
Lead Industry Marketing Manager - Cross Industry
Overview
The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth across go-to-market segments and plan areas. This role focuses on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing.
Here's What You'll Do
- Operate as a trusted advisor to business leaders and sales teams; lead the development, execution, and management of complex, high-impact marketing strategies and campaign themes.
- Develop and manage a comprehensive marketing plan and budget — encompassing market analysis, competitive analysis, segmentation, targeting, positioning, messaging, content planning, demand generation, and customer marketing.
- Partner with demand creation, sales enablement, market intelligence, and cross-functional marketing and sales teams to ensure effective execution of campaign programs.
- Forecast, measure, analyze, and report on program impact; translate insights into data-driven recommendations and program modifications to optimize results.
- Research, design, and manage live events aligned to campaign themes, including cohesive pre-event, at-event, and post-event strategies; evaluate, select, and manage vendors supporting local demand creation efforts.
- Develop value-based social media plans, mentor and coach team members, and contribute as an innovative thought leader to the overall growth and quality of the marketing organization.
Technology Tools
- AI
- Power BI
- Salesforce
Role Essentials
- Bachelor's degree in Marketing or an industry-related field, with significant marketing experience in a high-tech B2B environment.
- Proven experience developing and managing marketing plans and budgets in direct support of sales goals.
- Expertise in preparing, presenting, advocating, and defending innovative ideas within cross-functional group settings.
- Excellent oral and written communication skills with a professional demeanor and the ability to engage with others with discretion and tact.
- Highly organized, self-motivated, and experienced at successfully managing multiple projects with minimal oversight and keen attention to detail.
What We'd Like to See
- Experience with demand generation, digital marketing, and integrated campaign execution in enterprise software or SaaS environments.
- Familiarity with thought leadership content development and audience-specific messaging strategies.
- Strong vendor management experience, including event venues, digital marketing agencies, and list brokers.
- Demonstrated ability to mentor, coach, and develop team members in a collaborative environment.
- Deep knowledge of marketplace trends, value propositions, and partner and customer networks within relevant industries.
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
#HylandLife
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.
Key skills/competency
- Industry Marketing
- Marketing Strategy
- Demand Generation
- Digital Marketing
- Content Development
- B2B Marketing
- SaaS Marketing
- Campaign Management
- Sales Enablement
- Team Leadership
Skills & topics
- Industry Marketing
- Marketing Strategy
- Demand Generation
- Digital Marketing
- B2B Marketing
- SaaS Marketing
- Campaign Management
- Sales Enablement
- Content Development
- Marketing Manager
How to get hired
- Tailor your resume: Highlight B2B, high-tech marketing experience and demand generation successes.
- Showcase strategic thinking: Emphasize experience in developing and managing marketing plans and budgets.
- Demonstrate leadership: Provide examples of mentoring team members and collaborating cross-functionally.
- Research Hyland's culture: Understand their Content Innovation Cloud and employee-centric #HylandLife.
- Prepare for interviews: Be ready to discuss innovative ideas and strategic campaign execution.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of a Lead Industry Marketing Manager at Hyland?
- The Lead Industry Marketing Manager at Hyland is responsible for developing and executing integrated marketing plans to drive pipeline and revenue growth. This includes creating go-to-market strategies, thought leadership initiatives, managing budgets, and collaborating with sales and marketing teams. You will also be involved in event management and team mentorship.
- What qualifications are essential for this Lead Industry Marketing Manager role at Hyland?
- Essential qualifications include a Bachelor's degree in Marketing or a related field, significant B2B high-tech marketing experience, and proven ability to develop and manage marketing plans and budgets. Strong communication, organization, and self-motivation skills are also crucial.
- What experience is preferred for the Lead Industry Marketing Manager position at Hyland?
- Preferred experience includes demand generation, digital marketing, integrated campaign execution in enterprise software or SaaS, thought leadership content development, and vendor management. Experience mentoring team members is also highly valued.
- What technologies will I use as a Lead Industry Marketing Manager at Hyland?
- The role utilizes technologies such as AI, Power BI for analysis and reporting, and Salesforce for customer relationship management and sales pipeline tracking.
- Is the Lead Industry Marketing Manager role at Hyland remote?
- Yes, this Lead Industry Marketing Manager position is a remote role within the United States.
- How does Hyland foster its employee culture?
- Hyland fosters its employee culture through its #HylandLife initiative, focusing on employee development, wellbeing programs, innovation, and community engagement. They value diverse viewpoints and aim for an inclusive workplace.
- What is Hyland's core business or product?
- Hyland is the pioneer of the Content Innovation Cloud™, providing enterprise intelligence solutions that unlock insights and drive automation for organizations worldwide.
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