Vice President, Global Strategic Marketing - Digital Growth

About Us

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.

Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Job Description

The Vice President, Global Strategic Marketing - Digital Growth is responsible for the optimization of BeautyHealth’s e-commerce channels, drive new device sales to support sales and profit objectives, improving presence and engagement, and ensuring an optimal customer experience. This role will be accountable for the e-commerce CRM, paid media and SEO content strategies with potential for additional digital expansion responsibilities.

What you’ll do:

Primary Responsibilities:

• Own, lead and manage E-Commerce Strategy, including Channel Sales & P&L
• Build brand awareness to increase leads and conversion rates while maintaining brand integrity.
• Manage sales forecasts and investment plans, providing weekly updates on trends
• Define, track, and analyze KPIs to help prioritize opportunities
• Develop and lead paid media strategy to drive traffic, customer acquisition and sales.
• Oversee CRM /Email / SMS/ Website(s)/ Media strategy and execution.
• Lead and manage tech stack and partners/ agencies to support and optimize strong digital ecosystem.
• Lead Brand Experience on E-commerce site, Email, SMS, App and media ensuring creative and content reflect brand positioning and best-in-class content strategies.
• Work closely with North America Regional and International Regional, Global Strategic Upstream marketing and Data Intelligence marketing teams plus cross functional team outside of marketing including but not limited to IT, Finance and Sales to own and drive digital projects and KPIs forward
• Work with VP of North America marketing to support B2B and B2C Loyalty programs, including My Beauty Health app, to drive retention and LTV; set strategy, track and analyze performance ongoing
• Performs other duties as assigned.

What you need to know:

Experience/Skills/Education:

• Required: Bachelor’s Degree required in marketing, business administration, or related field, Master’s Degree preferred
• 15+ years of e-commerce and digital market experience, with demonstrated ability to grow revenue and manage P&L
• 8+ years growth/performance marketing management, including agency management, media strategy and budget management
• 5+ years CRM / Email / SMS / Website SEO experience.
• 3+ years preferred of loyalty program management experience with demonstrated ability to increase LTV
• Proven experience in managing global e-commerce operations, tech stack management and digital strategies that drive business growth and enhance brand consistency
• Analytical background and ability to analyze complex trends and data to make informed decisions and generate insights to drive growth
• Strong problem-solving and collaboration skills, as well as good planning, time management, and organizational proficiencies
• Ability to work in and thrive in fast paced environment with multiple competing priorities
• Proven management and leadership experience developing digital team members and improving digital performance
• Beauty industry / skin care and/or aesthetics or medical device experience
• Experience in supporting and facilitating cross-functional projects across sales and marketing

We mean it when we say you’ll LOVE this role.

Base Pay: $200,000 - $230,000 + Bonus

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Hydrafacial's total rewards package for our employees. Other rewards may include annual bonuses, long-term incentives based on level, paid time off, and region-specific benefits. Come grow and GLOW with us!

What else can you expect with Hydrafacial?

PERKS! Benefits include:

• Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.

Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.

Key skills/competency

• Digital Growth Marketing
• E-commerce Strategy
• Paid Media Management
• SEO Content Strategy
• CRM/Email/SMS Marketing
• P&L Management
• Brand Awareness
• Customer Acquisition
• KPI Analysis
• Team Leadership