Sr. Manager, Performance & Search Marketing

About Us

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Job Description

The Senior Manager, Performance & Search Marketing will own B2B pipeline growth across Paid Media and SEO/AEO for Hydrafacial and SkinStylus, with additional brands added to the portfolio over time. Reporting to the Sr. Director of Digital Growth, this role sits at the intersection of strategy and execution in a fast-paced, lean-team environment where the ability to think clearly while moving fast is a genuine competitive advantage. You understand how performance channels interconnect within the broader digital ecosystem, and you use that to balance B2B pipeline strategy with B2B2C pull-through dynamics across multiple verticals and audience segments. You stay focused on primary business goals while staying alert to new opportunities in the data. You are a builder at heart. You get excited about working cross-functionally to surface insights, expand into new channels, and optimize what's live. You test intentionally, report rigorously, and ask a lot of questions because understanding what makes the business run is how you make sure your work actually moves the needle. This is a lean, high-ownership role. You will not have a team beneath you. You will have agency and cross-functional partners. You own your channels end-to-end: strategy, execution, and reporting. The right person for this role finds that energizing, not limiting. This role requires strong B2B experience, multi-vertical audience fluency, and the ability to lead channel strategy through execution independently.

Full-Funnel Growth: Paid Media & Organic Search

• Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through.
• Manage digital agency relationships across paid media, ensuring strategy accountability, budget pacing, and KPI delivery. You set the direction, and they execute to your standard.
• Partner with the Director, Digital Experience, on landing pages and conversion-optimized content that supports paid campaign performance across B2B and B2B2C audiences and sub-verticals.
• Partner with the Influencer Marketing Manager and Creative team to develop performance-driven content that fuels full-funnel paid strategy.
• Establish benchmarks across paid channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into clear, actionable optimization recommendations.
• Share paid media strategy, learnings, and best practices with global marketing partners to support international growth efforts.

Organic Search Strategy: SEO & AEO

• Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic.
• Manage digital agency relationships across SEO/AI search, ensuring strategy accountability and KPI delivery.
• Partner with the Director of Digital Experience on site architecture, on-page content, and structured data optimized for both traditional and AI-driven search.
• Establish benchmarks across organic channels; report regularly on search and AI engine performance and pipeline contribution, translating data into actionable optimization recommendations.
• Share SEO/AEO strategy, learnings, and best practices with global marketing partners to support international search visibility.

Experience/Skills

Required:

• 7+ years of experience in digital marketing, with a strong, provable B2B track record and demonstrated end-to-end ownership of paid media and organic search channels.
• B2B marketing experience is required; experience driving pipeline in a complex and long sales cycle environment (capital equipment, SaaS, medical devices, or similar) is strongly preferred.
• Proven experience directly owning paid media strategy across Google, Meta, and LinkedIn, including campaign management, budget ownership, and agency oversight.
• Proven experience owning organic search strategy, with hands-on experience or deep curiosity in AEO and GEO. You follow how AI-driven search is evolving and have already started experimenting with it, not waiting for it to become standard practice.
• Experience managing campaigns across multiple sub-verticals or audience segments simultaneously, with the ability to prioritize without losing channel performance.
• Experience with GA4, Google Tag Manager, and BI reporting tools (Power BI or equivalent).
• Strong analytical mindset. Comfortable building reports, identifying trends, and making data-driven recommendations without being handed a template.
• Exceptional project management skills and the ability to drive multiple workstreams simultaneously without losing focus or quality.
• Proven comfort operating in ambiguity; able to build structure, lead channel strategy, and execute with limited direction in a lean team environment.
• High accountability orientation. You own your metrics and communicate proactively when something's off.
• Strong cross-functional communicator with the professional maturity to work across creative, technical, sales, and executive stakeholders without losing momentum.

Preferred:

• Experience in B2B2C, beauty, skincare, medical aesthetics, or wellness industries.
• Experience with content syndication platforms and/or programmatic advertising.
• Familiarity with Power BI, HubSpot, ON24, or similar data and event platforms.
• Experience with Clay for lead discovery, enrichment, or integrations.

Key skills/competency

• B2B Pipeline Growth
• Paid Media Strategy
• Organic Search Strategy (SEO/AEO)
• Digital Marketing
• Performance Marketing
• Data Analysis & Reporting
• Agency Management
• Cross-functional Collaboration
• Project Management
• Channel Optimization