Marketing Generalist

About Husqvarna Group

Husqvarna is the world's largest manufacturer of motorised equipment for forestry and gardening, offering a product portfolio ranging from robotic mowers, chainsaws, trimmers, lawnmowers, and garden tractors to innovative battery-powered products. The group is also a global leader in diamond and cutting tools for the construction and stone industries, known for its innovative products and strong brand presence.

Your Responsibilities as a Marketing Generalist

• Helping to design and implement marketing campaigns.
• Briefing, coordinating, and working closely with internal teams and external agencies/service providers.
• Providing creative input and creating posts for our social media channels (META, YouTube), including community management.
• Content management for websites (B2C, B2B).
• Proactive support in the planning, organisation, further development, and implementation of specialist events (e.g., events, trade fairs, B2B training courses).
• Independent creation of advertising materials (digital & print).
• Creation of media planning, including PR activities.
• Administrative tasks and marketing support for the Slovenian sales team.

Your Qualifications

• Completed education in economics or marketing (school, technical college or university).
• Very good language skills in Slovenian and English.
• German language skills not required, but an advantage.
• Confident use of MS Office 365.
• Knowledge of or willingness to learn Adobe Creative Cloud (InDesign, Photoshop).
• Advantageous: Knowledge of content management systems.
• Advantageous: Knowledge of digital marketing (SEO, SEM, SEA, Google Analytics, social media, email marketing).
• Independent, solution-oriented, and structured approach to work.
• Team player with a hands-on mentality.

What Husqvarna Group Offers

• An excellent working atmosphere with flat hierarchies and an appreciative management style in a motivated team.
• Excellent future prospects thanks to comprehensive training opportunities.
• Flexible working hours thanks to a generous flexitime model (short Friday, Saturday off).
• Attractive social benefits and workplace health promotion (fitness room, meal allowance, fruit basket, workplace health care, health massage and much more).
• Works council activities (company outing, hiking day, discounted vouchers, etc.).
• Good accessibility by public transport (bus) and free parking.
• A hybrid working environment with optional home office up to 50%.

Key skills/competency

• Marketing Campaigns
• Social Media Management
• Content Management
• Event Planning
• Advertising Material Creation
• PR Activities
• MS Office 365
• Adobe Creative Cloud
• Digital Marketing (SEO, SEM, Google Analytics)
• Team Collaboration