Growth Marketing Manager
Humin · United States
- Hybrid
- Full-time
- $115,000 / year
- United States
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Job highlights
- Drive user acquisition and retention via lifecycle marketing.
- Build and optimize marketing automation and CRM systems.
- Own social growth strategy and content distribution.
- Analyze performance and ensure data integrity.
- Implement modern martech for a wellbeing platform.
About the role
Growth Marketing Manager, Lifecycle & MarTech
Humin is hiring a Growth Marketing Manager to build and operate the systems that drive acquisition, engagement, and retention across Humin’s ecosystem. This is a martech-forward, systems-oriented role focused on lifecycle marketing, automation, segmentation, and performance optimization. You will own the infrastructure behind community growth, designing how users move from discovery to sustained engagement across both DTC and B2B journeys. This role is best suited for someone who prefers building and optimizing scalable growth machines, and who thrives working in tools, data, and backend marketing systems.
What You Will Do
Lifecycle Marketing & CRM (40%)
- Drive lifecycle strategy across email and CRM, from onboarding through retention
- Build and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors)
- Design and implement automated journeys tied to activation and engagement
- Drive email list growth through value-based acquisition (content, tools, community)
- Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot)
- Establish and run testing across lifecycle touchpoints
Social Growth & Distribution (30%)
- Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.)
- Build repeatable systems for content distribution and audience capture
- Partner closely with paid media to align organic and performance efforts
- Test and optimize formats, cadence, and platform-specific strategies
- Translate social engagement into measurable growth (email, product, community)
Content Operations & Scheduling (15%)
- Own content calendar, publishing workflows, and cross-channel coordination
- Build systems for content organization, tagging, and reuse across lifecycle and social
- Align content delivery with lifecycle stages and growth priorities
- Ensure content is structured for consistent execution and performance tracking
Marketing Operation & Analytics (15%)
- Support marketing performance tracking across lifecycle and growth channels
- Help maintain dashboards and reporting tied to core community goals
- Ensure data integrity across CRM, campaign tools, and analytics platforms
- Identify and implement improvements in tooling, integrations, and workflows
*Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Ideal Candidate Profile
Required Qualifications
- 5–8+ years in growth, lifecycle, or marketing performance roles
- Proven track record building marketing systems and automations
- Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems
- Strong understanding of segmentation, lifecycle design, and behavioral triggers
- Experience across both DTC and B2B growth models (ecom, lead gen, or product-led)
- Data-fluent in AI, comfortable with dashboards, testing, and performance analysis
- Demonstrated experience implementing new tools or processes for growth outcomes
- Working knowledge of social platform dynamics and growth mechanics
- Ability to work in the US without requiring sponsorship.
- Potential occasional domestic travel.
Preferred Qualifications
- Experience in mission-driven or health organizations
- Familiarity with product analytics tools (e.g., AppsFlyer, Amplitude, Mixpanel)
- Background in subscription, app-based, or community-driven products
Why This Role
- Build the growth infrastructure behind a globally recognized wellbeing platform
- High ownership role with direct impact on mission scale
- Opportunity to implement modern martech and lifecycle systems from the ground up
- Work at the intersection of science, technology, and human impact
Compensation and Benefits
Compensation for this role includes a salary range of $85,000–$115,000, commensurate with experience, plus full comprehensive health and benefits packages, generous paid time off and flexible/remote work arrangements, and professional development resources.
Key skills/competency
- Growth Marketing
- Lifecycle Marketing
- Marketing Automation
- CRM Management
- Segmentation
- Performance Analysis
- Social Media Growth
- Content Operations
- MarTech
- Data Integrity
Skills & topics
- Growth Marketing
- Lifecycle Marketing
- MarTech
- CRM
- Marketing Automation
- Segmentation
- Performance Marketing
- Social Media Growth
- Content Strategy
- Marketing Operations
- Manager
- Growth
- Marketing
- Data Analysis
- Humin
How to get hired
- Tailor your resume: Highlight your experience in growth, lifecycle marketing, automation, and CRM systems relevant to Humin's mission.
- Craft a compelling cover letter: Express your passion for wellbeing and clearly articulate how your martech and systems-building skills align with the Growth Marketing Manager role.
- Showcase your systems thinking: In your application and interviews, emphasize your ability to build and optimize scalable growth machines using data and marketing tools.
- Demonstrate B2B/DTC experience: Provide specific examples of your success in both direct-to-consumer and business-to-business growth models.
- Ask insightful questions: Prepare questions about Humin's martech stack, lifecycle strategies, and how the role contributes to the organization's mission.
Technical preparation
Master CRM and automation platforms (Mailchimp, HubSpot).,Practice building segmentation and automated journeys.,Analyze campaign performance using dashboards.,Integrate CRM with product/user data systems.
Behavioral questions
Describe building marketing systems from scratch.,How do you balance DTC and B2B growth?,Share an example of optimizing social engagement.,How do you ensure data integrity across tools?
Frequently asked questions
- What is Humin's mission and how does the Growth Marketing Manager role contribute?
- Humin's mission is to make wellbeing real by translating science into action, creating a kinder, wiser, and more compassionate world. The Growth Marketing Manager will be instrumental in building the growth infrastructure and systems that drive user acquisition, engagement, and retention, directly scaling the impact of Humin's wellbeing platform and initiatives.
- What are the primary marketing technology (MarTech) and CRM tools used at Humin?
- The job description specifically mentions hands-on experience with CRM and marketing automation tools like Mailchimp and HubSpot. Candidates are expected to manage and optimize these platforms, suggesting they are key components of Humin's marketing technology stack.
- What is the expected level of ownership and autonomy for the Growth Marketing Manager?
- This is described as a high ownership role with a direct impact on mission scale. The opportunity to implement modern martech and lifecycle systems from the ground up suggests significant autonomy in building and optimizing growth infrastructure.
- How does Humin approach diversity, equity, and inclusion in its hiring process for the Growth Marketing Manager position?
- Humin states that equity and inclusion are integral to achieving their vision. They seek candidates with an awareness and commitment to DEI principles and strongly encourage people from underrepresented groups to apply, indicating a commitment to a diverse workforce.
- What kind of experience is preferred for the Growth Marketing Manager role at Humin?
- Preferred qualifications include experience in mission-driven or health organizations, familiarity with product analytics tools (AppsFlyer, Amplitude, Mixpanel), and a background in subscription, app-based, or community-driven products. This suggests Humin values candidates with a specific understanding of their sector and product types.
- Is there an opportunity for professional development in this Growth Marketing Manager role?
- Yes, the compensation and benefits section mentions 'professional development resources' as part of the offering for this role, indicating Humin invests in the growth and learning of its employees.
- What is the salary range for the Growth Marketing Manager position at Humin?
- The salary range for this role is $85,000–$115,000 annually, commensurate with experience. This range is in addition to a comprehensive benefits package.