Fractional Public Relations Specialist

Fractional Public Relations Specialist at Humiint

At Humiint, we partner with companies and disruptors who have a great product but lack the microphone to tell the world. Whether it’s launching a new offering, securing a guest spot on a podcast, or managing a crisis before it hits the headlines, the right Fractional Public Relations Specialist builds the credibility that money can’t buy - without the massive monthly retainer of a traditional agency.

We’re looking to connect with tenacious storytellers and media pitchers who know what makes a journalist open an email. If you are an expert at crafting the perfect hook, navigating the news cycle, and turning company updates into industry news, this is a great opportunity to apply your media savvy flexibly while putting deserving brands on the map.

This role is ideal for freelance publicists, former journalists, or communications pros who want to manage media relations and press campaigns for multiple clients on a part-time, project-based, or retainer basis.

Key Responsibilities

• Media Pitching: Developing targeted media lists and sending personalized pitches to journalists, editors, and influencers.
• Press Release Writing: Drafting punchy, standard-format press releases that cut through the noise and get picked up by wires and trade publications.
• Thought Leadership: Ghostwriting op-eds or bylined articles for executives to position them as industry experts in top-tier outlets.
• Podcast Booking: Identifying relevant podcasts and pitching founders or CEOs as guest experts to reach niche audiences.
• Media Kit Creation: Building and organizing the necessary press assets so journalists have everything they need to write the story.
• Crisis Communications: Monitoring for negative sentiment and drafting holding statements to protect the brand’s reputation during sensitive times.
• Award Submissions: Identifying industry awards and managing the application and submission process.
• Media Monitoring: Tracking coverage and creating reports to demonstrate the ROI of earned media efforts.

Required Qualities

• Proven Experience: A portfolio of secured coverage in relevant verticals.
• News Sense: You know the difference between an advertisement and a story—and you know how to package client news so journalists actually care.
• Writing Chops: Exceptional copywriting skills; you can write a compelling subject line with ease.
• The Network: Existing relationships with reporters in business, lifestyle, or specific B2B trades is a massive advantage.
• Tenacity: You have thick skin and don't get discouraged by rejection or silence.
• Tool Proficiency: Familiarity with standard PR software, media databases, and wire services.
• Speed: The news cycle moves fast; you are responsive and agile.

Additional Information

• Ability to set your own pricing
• Virtual / Work from home
• Flexible schedule
• Work across industries

At Humiint, we work with trusted professionals who bring visibility, credibility, and buzz to the brands they support. If you're a Fractional Public Relations Specialist ready to get the world talking—flexibly and professionally—we’d love to hear from you.

Key skills/competency

• Media Relations
• Press Pitching
• Content Creation
• Crisis Management
• Thought Leadership
• Journalist Networking
• PR Software
• Media Monitoring
• Strategic Communications
• Copywriting