Market Research & Outreach Associate
Humata Health · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
Job highlights
- Research target markets and organizations for outreach.
- Craft personalized communication for prospective partners.
- Execute multi-channel engagement sequences effectively.
- Handle objections and adapt messaging professionally.
- Collaborate with teams to refine outreach strategy.
About the role
Market Research & Outreach Associate
We’re seeking a Market Research & Outreach Associate to join our growth team. In this role, you will research target markets and organizations to inform highly personalized outreach. Rather than relying on generic campaigns, your mission is to make outreach feel human - crafting thoughtful communications that capture attention and build genuine connections with prospective partners.
You’ll combine market research, creativity, and communication to engage the right people at the right organizations. The role also requires confidence in navigating pushback and handling objections while maintaining professionalism and curiosity.
Key Responsibilities
- Conduct in-depth research on target markets, organizations, and industry trends (e.g., state-level legislation, healthcare regulations, or relevant press).
- Identify key contacts within target accounts and craft personalized outreach tailored to their context.
- Design and execute thoughtful multi-channel engagement sequences including email, phone outreach, and follow-up touches.
- Maintain organized outreach tracking and manage intentional follow-up cadences to nurture conversations over time.
- Handle objections and pushback professionally, adapting messaging and articulating thoughtful responses.
- Collaborate with Marketing and Growth teams to refine messaging, share insights from conversations, and improve outreach strategy.
- Continuously look for creative ways to capture attention and humanize outreach.
- Meticulously document contact conversations, collaborating closely with the Growth team, in CRM.
Who You Are
- A strong communicator who enjoys writing thoughtful emails and engaging people in conversation.
- Curious and research-driven - you enjoy digging into organizations, markets, and trends to find meaningful angles for outreach.
- Resilient and confident handling objections or skepticism while maintaining a positive tone.
- Organized and proactive, capable of managing outreach activity and follow-ups over time.
- Creative and thoughtful - you understand that great outreach is personal, relevant, and human.
Preferred Experience
- 1–3 years of experience in sales development, business development, marketing, recruiting, or research roles
- Experience conducting account research and identifying decision-makers
- Experience with personalized outreach (email, phone, or LinkedIn)
- Familiarity with CRM tools such as Salesforce or HubSpot is a plus
- Familiarity with LinkedIn Sales Navigator
🚀 Why Join Humata Health?
- Impactful Work: Contribute to innovative solutions that improve healthcare efficiency and patient outcomes
- Remote Flexibility: Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL
- Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles
- Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match
- Growth Opportunities: Advance your career in a fast-paced, high-impact environment with ample professional development
- Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued
Pay Transparency
Humata Health will provide pay transparency information upon application to those in qualifying jurisdictions. Our salary ranges are based on competitive pay for our company’s size and industry. They are one part of the total compensation package that may also include equity, variable compensation, and benefits. Individual pay decisions are ultimately based on several factors, including qualifications, experience level, skillset, geography, and balancing internal equity.
Humata Health is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
Join us in our mission to transform healthcare while building a life that works in harmony both in and outside the office.
Key skills/competency
- Market Research
- Outreach
- Communication
- CRM
- Sales Development
- Business Development
- Personalized Outreach
- LinkedIn Sales Navigator
- Healthcare Industry
- Relationship Building
Skills & topics
- Market Research
- Outreach Associate
- Sales Development
- Business Development
- Marketing
- Healthcare
- Remote Job
- Growth Team
- Communication
- CRM
How to get hired
- Tailor your resume: Highlight your market research, communication, and CRM experience.
- Showcase your research skills: Demonstrate your ability to find and analyze relevant data.
- Emphasize outreach success: Quantify your achievements in personalized communication and engagement.
- Prepare for behavioral questions: Practice articulating how you handle objections and build relationships.
- Understand Humata Health: Research their mission, values, and impact on healthcare.
Technical preparation
Master CRM tools like Salesforce or HubSpot.,Practice using LinkedIn Sales Navigator effectively.,Develop proficiency in market research databases.,Familiarize with healthcare industry regulations.
Behavioral questions
Describe a time you handled difficult objections.,How do you personalize outreach effectively?,Tell me about your research process.,How do you stay organized with follow-ups?
Frequently asked questions
- What are the key responsibilities for a Market Research & Outreach Associate at Humata Health?
- The Market Research & Outreach Associate at Humata Health will conduct in-depth market and organization research, identify key contacts, craft personalized outreach across multiple channels (email, phone), manage follow-up cadences, handle objections professionally, and collaborate with marketing and growth teams. A key part of this role is documenting conversations in the CRM and finding creative ways to humanize outreach.
- What experience is preferred for the Market Research & Outreach Associate role at Humata Health?
- Humata Health prefers candidates with 1-3 years of experience in sales development, business development, marketing, recruiting, or research roles. Experience in account research, identifying decision-makers, and personalized outreach (email, phone, LinkedIn) is valuable. Familiarity with CRM tools like Salesforce or HubSpot, and LinkedIn Sales Navigator, is considered a plus.
- What kind of candidate is Humata Health looking for in a Market Research & Outreach Associate?
- Humata Health seeks strong communicators who enjoy writing and engaging conversations. They value individuals who are curious, research-driven, resilient, organized, proactive, creative, and thoughtful, with a knack for making outreach personal, relevant, and human.
- What are the benefits of joining Humata Health as a Market Research & Outreach Associate?
- Joining Humata Health offers impactful work contributing to healthcare solutions, remote flexibility, competitive compensation including equity and bonuses, a full benefits package with unlimited PTO and 401k match, ample growth opportunities in a fast-paced environment, and an inclusive, diverse culture where contributions are valued.
- How does Humata Health approach compensation for the Market Research & Outreach Associate position?
- Humata Health provides pay transparency information upon application in qualifying jurisdictions. Salary ranges are competitive and based on company size and industry. Total compensation includes base pay, potential equity, variable compensation, and benefits. Individual pay is determined by qualifications, experience, skillset, geography, and internal equity.
- Is the Market Research & Outreach Associate role at Humata Health remote?
- Yes, the Market Research & Outreach Associate role at Humata Health offers remote flexibility. While working remotely, team members are part of a collaborative environment and have access to a new office in Winter Park, FL.