Senior Journey Builder - SFMC & AJO

About the Role

Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands-on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business-to-Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of omnichannel customer engagement campaigns and automated journeys. You will play a hands-on role in translating strategy into real-time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels. The ideal candidate will have experience working with audience segmentation, journey orchestration, dynamic content personalization, campaign QA and performance reporting.

Key Role Functions

• Salesforce Marketing Cloud: Build and optimize email and SMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder.
• Adobe Journey Optimizer: Design, build, and execute omnichannel journeys using Adobe Journey Optimizer with real-time audience segmentation and event-based triggers.
• Audience Segmentation: Collaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform, using real-time behavioral signals and profile attributes.
• Cross-functional Collaboration: Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Quality Assurance: Conduct rigorous quality assurance across journey/campaign components, including events, wait steps, personalization rules, and cross-channel triggers.
• Performance Monitoring: Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Data Management: Manage data extensions, SQL queries, filters, and subscriber data to ensure accurate targeting and deliverability.
• Platform Governance: Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Use Your Skills To Make An Impact

• Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands-on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field, or 5+ years of working within a marketing campaign delivery team.
• 4+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 3+ years of hands-on experience configuring journeys/campaigns in Salesforce Marketing Cloud, Marketo, or Adobe Journey Optimizer/Adobe Experience Platform.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based or cross-functional environments.

Preferred Qualifications

• Salesforce certification in Marketing Cloud.
• Adobe certifications in AEP or AJO.
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.
• Experience supporting platform migrations, governance standards, and enterprise marketing operations within a fast-paced environment is highly preferred.

Additional Information

This role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours. Occasional travel to Humana's offices for training or meetings may be required. Sponsorship is not available for this position. Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. Benefits include health, dental, and vision insurance effective day 1, paid time off, holidays, volunteer time and jury duty pay, recognition pay, 401(k) retirement savings plan with employer match, tuition assistance, scholarships for eligible dependents, parental and caregiver leave, employee charity matching program, Network Resource Groups, and career development opportunities.

Key skills/competency

Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketing Operations, Journey Orchestration, Campaign Management, Audience Segmentation, Personalization, Digital Marketing, Marketing Technology, Product Owner