Lead Product Manager - Adobe Experience Platform NBA

Lead Product Manager - Adobe Experience Platform

Humana’s Product organization is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) in support of Next Best Action (NBA). In this role, you will serve as a key product leader responsible for translating business needs into platform capabilities that enable personalized, data-driven customer experiences. You’ll work closely with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.

This role is focused on growing adoption and usage of Adobe Experience Platform as an enterprise platform while supporting and scaling capabilities to support NBA driving dynamic, context-aware customer engagement. Success in this role means partnering with key lines of business to translate requirements into detailed product features for engineering teams to enable, while building decisioning strategies that optimize customer outcomes and business value.

Key Role Functions

Product Strategy & Vision

• Collaboratively own and manage the product backlog for assigned consent and preference platform capabilities, ensuring alignment with the multiyear enterprise roadmap
• Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria
• Partner closely with our Next Best Action team, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality
• Balance near-term business needs with long-term platform scalability, maintainability, and compliance

Platform Development & Integration

• Lead development of specific platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation
• Drive platform integration with Next Best Action
• Ensure consent and preference data models, APIs, and workflows adhere to enterprise standards and regulatory guidance
• Validate that platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations
• Identify dependencies, risks, and tradeoffs, escalating decisions as needed

Cross-Functional Collaboration

• Act as a key product partner to NBA, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams
• Support onboarding and adoption of the platform by lines of business through enablement, documentation, and partnership
• Collaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference data
• Serve as a day-to-day product escalation point for delivery teams and business stakeholders

Customer-Centric Design

• Ensure consent and preference experiences are intuitive, transparent, and aligned with customer trust expectations
• Advocate for customer-centric design patterns that clearly communicate data usage, choices, and controls
• Incorporate customer, compliance, and operational feedback into product iteration and refinement

Measurement & Optimization

• Track and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation success
• Partner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance risk
• Monitor platform performance and integration health, driving corrective actions and enhancements as needed

Required Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science, or related field; advanced degree preferred
• 5+ years of product management experience, with at least 2 years focused on enterprise martech platforms
• Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer
• Familiarity with Next Best Action, decisioning platforms, or real-time personalization engines (ex. AJO, Pega CDH, SF Personalization, etc.)
• Strong understanding of customer data architecture, identity resolution, and personalization strategies
• Familiarity with AI/ML-driven decisioning, propensity models, and experimentation frameworks
• Proven ability to lead cross-functional teams and manage complex product initiatives.
• Excellent communication, analytical, and stakeholder management skills

Preferred Qualifications

• Experience in healthcare, insurance, or other regulated industries
• Familiarity with agile methodologies and tools (e.g., Jira, Confluence)
• Knowledge of data governance frameworks and consent management best practices
• Knowledge of decision management frameworks and rules engines

Additional Information

• This role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours.
• Internet service requirements: minimum download speed of 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection is suggested.
• Employees in California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide telephone equipment appropriate to meet business requirements.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Benefits

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

• As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue.
• If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.
• Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Key skills/competency

• Product Management
• Adobe Experience Platform
• Next Best Action (NBA)
• Real-Time CDP
• Journey Optimizer
• Customer Journey Analytics
• MarTech Platforms
• Data Architecture
• Personalization Strategies
• Stakeholder Management