Website Marketing Manager
@ Human Interest

Hybrid
$110,000
Hybrid
Full Time
Posted 12 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXX******* @humaninterest.com
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Job Details

About Human Interest

Human Interest is on a mission to provide retirement benefits to workers in all industries. They simplify access to retirement plans for small and medium-sized businesses, backed by top investors such as Marshall Wace, Baillie Gifford, BlackRock, TPG, SoftBank, and others.

About The Role

As the Website Marketing Manager at Human Interest, you will own the digital storefront performance with a focus on SEO and CRO. In this individual contributor role reporting to the Lead, Growth Marketing, you will manage technical updates, content publishing, and A/B testing while collaborating with cross-functional teams including content, engineering, PR, and partner marketing.

Day-to-Day Responsibilities

  • Optimize digital channels with SEO and CRO strategies.
  • Manage website content updates and migration projects.
  • Run A/B tests and perform funnel analysis.
  • Collaborate with analytics tools like Amplitude and Google Analytics.
  • Provide clear performance insights to stakeholders.

Required Qualifications

  • 3-5+ years in digital marketing with SEO/CRO focus.
  • Experience with tools such as Contentful, HubSpot, and SEMrush.
  • Strong analytical skills and problem-solving capabilities.
  • Proficiency in A/B testing platforms like VWO or Optimizely.
  • Excellent communication and project management skills.

Benefits & Company Culture

Enjoy competitive benefits including a 401(k) match, health, dental, vision, robust wellness programs, and flexible stipends. Human Interest values customer obsession, long-term planning, autonomy, and continuous improvement.

Key skills/competency

  • SEO
  • CRO
  • Digital Marketing
  • A/B Testing
  • Content Management
  • Analytics
  • CMS
  • Keyword Research
  • Cross-Functional Collaboration
  • Technical SEO
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How to Get Hired at Human Interest

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills to SEO and CRO expertise.
  • Highlight technical experience: Emphasize CMS and analytics proficiency.
  • Research Human Interest: Understand their mission and investor background.
  • Prepare for analytics questions: Focus on A/B testing and digital metrics.

📝 Interview Preparation Advice

Technical Preparation

Review SEO best practices.
Practice A/B testing setups.
Study CMS platform functionalities.
Analyze digital analytics dashboards.

Behavioral Questions

Demonstrate adaptability to change.
Showcase cross-team collaboration.
Discuss problem-solving examples.
Explain project management approach.

Frequently Asked Questions