Staff Product Designer, Go-to-Market AI

Join HubSpot’s Design Team

The Flywheel Product Line at HubSpot is an organization focused on helping HubSpot grow faster by using AI to dramatically improve how we serve customers and how our Go-to-Market (GTM) teams work. We're doing this across three core areas:

First, we’re building an AI concierge that supports customers throughout their lifecycle – solving support issues, identifying their goals, unlocking underused features, and helping them get more value from HubSpot. This AI agent qualifies needs, guides toward advanced capabilities, answers support queries, and recommends upgrades – all autonomously, and across multiple formats: chat, voice, real-time AI-generated video, and more. It’s a huge design challenge, cutting across use cases, modalities, and interfaces, something very few companies have even come close to doing well.

Second, we’re extending our core product with AI-first tools that radically improve how HubSpot’s GTM teams (support, sales, customer success) work. This means eliminating repetitive admin work, giving managers superpowers to coach and scale, and helping reps focus on the right leads and moments. Small UX decisions here turn into massive business impact – improving efficiency directly influences revenue at a multi-billion dollar scale.

Third, we’re building dedicated experiences for HubSpot’s global partner ecosystem – agencies and consultancies who sell and implement HubSpot on our behalf. These partners drive over $1B in revenue annually. We’re creating agentic AI experiences for partner-specific needs and enabling these businesses with unique tools in HubSpot that help them grow faster and operate more efficiently. Their workflows are unique, and their impact on HubSpot’s growth is massive, making this a critical area of focus for Flywheel.

As a Staff Product Designer, Go-to-Market AI, you won’t be embedded in a single team or feature area. Instead, you’ll operate at the product line level, shaping the future across multiple domains. You’ll work 3-12 months ahead of delivery — exploring opportunities, prototyping bold ideas, and building narratives that influence leaders across R&D and GTM.

This role is about vision, strategy, and influence at scale – working at the very edge of what’s possible in applied AI, defining what’s next for a $30B+ company.

Why Flywheel?

Come join us for a career-defining opportunity to:

• Shape the future of applied AI: Work on problems few companies have attempted, like autonomous multi-modal, multi-usecase AI concierges, AI-first GTM tools, and new agentic experiences for our global partner ecosystem.
• Operate at massive scale: Even small improvements drive hundreds of millions in revenue impact, influencing hundreds of thousands of HubSpot customers.
• Career-defining scope: You’ll operate at the “tip of the spear” for innovation, crafting ideas, prototypes, and narratives that will influence the C-suite and set direction for HubSpot’s future.
• Experiment & explore: Think of this role like an applied design innovation lab – rapid, unorthodox, and experimental. You’ll be encouraged to prototype, test, and push bold ideas.
• Work on platform-scale initiatives: Tackle ambiguous, high-impact problems spanning the entire HubSpot platform, requiring a broad perspective and unified outcomes.
• Leverage data & AI: Harness smart data, advanced automation, generative AI, and LLMs to create personal, intelligent, and connected customer experiences.

What You’ll Do

• Define the future: Explore, visualize, and prototype bold concepts shaping HubSpot’s GTM 3–12 months out.
• Understand complex systems: Research problems, map incentives, and identify opportunities across customer, GTM, and partner ecosystems.
• Prototype to influence: Create high-fidelity prototypes (in Cursor, Lovable, V0, Figma etc) and concept visuals to make abstract ideas tangible.
• Shape the narrative: Craft stories and presentations that inspire alignment and buy-in from product, GTM, and executive leaders.
• Raise the bar: Uplevel craft quality across the org by modeling strong design work, offering feedback, and sharing thinking.

What You’ll Bring To HubSpot

We’re not looking for a single mold of designer. You might be:

• A designer with deep AI fluency: Able to design adoptable AI-first products and push boundaries.
• A craft-driven designer: Exceptional interaction and visual design skills turning complex ideas into beautiful experiences.
• A systems thinker and influencer: Excelling at managing complexity, aligning stakeholders, and selling bold futures.

To Succeed, You’ll Need

• A growth mindset: Curious, experimental, and not tied to a single way of working.
• Strong skills in concept visualization and prototyping (from decks to vibecoded prototypes).
• Experience driving 0–1 or highly ambiguous product work.
• Comfort operating in spaces with multiple stakeholders, incentives, and nonlinear problems.
• Excellent communication skills, with the ability to tell compelling stories that influence strategy.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for eligible roles, and annual bonus targets. Some roles are eligible for HubSpot’s equity plan (RSUs) and overtime pay. Individual compensation packages are tailored to skills, experience, qualifications, and other job-related reasons.

Annual Cash Compensation Range: $210,000—$336,000 USD

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Key skills/competency

• Product Design
• AI Fluency
• Go-to-Market Strategy
• Prototyping
• Systems Thinking
• UX Design
• Storytelling
• Leadership Influence
• Data-driven Design
• Generative AI