Senior Product Marketing Manager, Value Storytelling

Senior Product Marketing Manager, Value Storytelling at HubSpot

Our mission at HubSpot is to help millions of organizations grow better. As a Senior Product Marketing Manager, Value Storytelling, you'll bring that mission to life by clearly articulating the value and ROI customers achieve with HubSpot. You'll own the strategy, execution, and measurement of value-driven narratives that show why HubSpot matters—not just what it does. This role involves leading cross-channel campaigns, partnering deeply across teams, and translating customer insights into compelling positioning that influences go-to-market decisions and drives impact.

What You’ll Do

• Lead end-to-end value storytelling campaigns, from strategy and planning through execution and measurement.
• Translate customer insights, product outcomes, and ROI data into clear, compelling positioning and narratives.
• Partner cross-functionally with Product, Marketing, Sales, Customer Success, and Insights teams to align on value messaging.
• Manage complex, multi-stakeholder projects with clear timelines, owners, and success metrics.
• Distribute value storytelling content across multiple channels, including web, campaigns, sales enablement, and lifecycle programs.
• Measure and analyze campaign and content performance, using insights to iterate and improve impact.
• Establish best practices for value storytelling and positioning that can scale across teams and launches.

What You’ll Bring

Required Qualifications

• 5+ years of experience in product marketing, marketing campaign management, or a closely related field.
• Proven experience leading cross-functional marketing projects with multiple stakeholders.
• Strong background in positioning and messaging, particularly around customer value, outcomes, or ROI.
• Experience distributing marketing content across multiple channels and audiences.
• Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
• Exceptional written and verbal communication skills, with a talent for clear, persuasive storytelling.
• Strong project management skills, with the ability to balance strategy and execution in a fast-paced environment.

Nice-to-Have Qualifications

• Experience working with customer insights, research, or analytics teams.
• Familiarity with B2B SaaS or product-led growth models.
• Experience partnering with Sales or Revenue teams on value-based messaging.
• Comfort using data and customer proof points to influence positioning decisions.

Key skills/competency

• Product Marketing
• Value Proposition
• ROI Storytelling
• Cross-functional Collaboration
• Campaign Management
• Go-to-Market Strategy
• Customer Insights
• Content Distribution
• Performance Analysis
• Messaging & Positioning