Senior Product Manager, Messaging Performance

Role Summary

Our mission at HubSpot is to help millions of organizations grow better.

The Messaging Performance team owns the reporting, insights, and predictive capabilities for HubSpot’s marketing messaging channels: Marketing Email, SMS, and WhatsApp. We’re building the next generation of tools that help marketers understand what’s driving results, uncover opportunities to improve, and take action to achieve better outcomes from every message they send.

As a Senior Product Manager, Messaging Performance, you’ll define and execute a greenfield vision that transforms how marketers measure, learn from, and optimize their messaging performance. You’ll connect reporting, insights, and predictive capabilities into a cohesive experience that turns data into meaningful, measurable results.

What You’ll Do

• Define and evolve the product vision for messaging performance reporting across Email, SMS, and WhatsApp, shaping a greenfield space with clear strategic direction.
• Create and maintain a cohesive roadmap that connects reporting, insights, and predictive/ML capabilities into a unified customer experience.
• Deeply understand how marketers evaluate and optimize campaigns, translating customer needs into clear product strategy and prioritized outcomes.
• Establish and refine success metrics, using data to evaluate tradeoffs, pressure-test assumptions, and guide decisions in complex, large-scale event data environments.
• Partner closely with Engineering and UX to deliver powerful, intuitive reporting and optimization tools that drive measurable customer impact.
• Collaborate with backend and event infrastructure teams to leverage HubSpot’s messaging data at scale while ensuring reliability and performance.
• Guide product initiatives from discovery through launch, driving alignment across cross-functional partners and ensuring high-quality execution.
• Influence stakeholders across a complex product ecosystem, aligning teams around shared goals and delivering customer-first outcomes.

What You’ll Bring

Required Qualifications

• Proven experience launching products successfully, ideally in analytics, reporting, marketing performance, or messaging-related domains.
• Strong customer empathy for marketers and experience building tools that help customers understand and improve performance outcomes.
• Demonstrated ability to operate in ambiguous, greenfield problem spaces and turn uncertainty into clear direction.
• A data-oriented approach to product management, including defining success metrics and making principled tradeoffs.
• Technical fluency across frontend experiences and backend data systems, with the ability to partner effectively with infrastructure teams.
• Experience influencing cross-functional teams (Engineering, UX, Analytics) without direct authority.
• Strong written and verbal communication skills, with the ability to articulate strategy and tradeoffs to senior stakeholders.
• Equivalent practical experience in product management or a related discipline.

Nice-to-Have Qualifications

• Experience working with large-scale event data or experimentation frameworks.
• Familiarity with predictive modeling, ML-powered insights, or performance optimization systems.
• Background in messaging platforms (email, SMS, WhatsApp) or marketing automation tools.
• Experience operating within a multi-product SaaS ecosystem.

Where You’ll Work

Location: Ireland or United Kingdom. Work location preference eligibility: Hybrid, Onsite, or Remote. Travel/Shift: Limited travel required.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Key skills/competency

• Product Management
• Messaging Performance
• Analytics & Reporting
• Product Vision
• Roadmap Development
• Customer Empathy
• Data-Oriented Approach
• Cross-functional Leadership
• Predictive Modeling
• SaaS Ecosystem