Principal Program Manager, Communications

Principal Program Manager, Communications

We’re looking for a creative and highly skilled change communications expert to drive strategic clarity, alignment, and action throughout HubSpot. This role will engage employees in a variety of vital change initiatives, including new ways of working in our Product organization, company-wide People programs, and more. The successful candidate will be able to demonstrate how they have translated vision and strategy into change initiatives that inspire and equip leaders, managers, and employees.

You’ll craft content and design change plans that help our teams and audiences understand where we’re going, why it matters, how we’ll get there, and what we need from them. You’ll partner with teammates in Employee Communications, senior company leaders, and other stakeholders to bring clarity, alignment, and energy to everything from all hands communications to leadership updates.

This is a unique opportunity for an experienced change communications practitioner who thrives on blending strategy, story, change management, and influence - someone who can zoom out to define a point of view, zoom in to write with precision and voice, and who knows which levers to pull to effect change in a dynamic organization. We’re looking for someone who is bold in their thinking, humble enough to keep learning, and comfortable adapting and pivoting, fast. You’ll bring curiosity, creativity, composure, and an eye for detail to complex situations, helping us tell stories that move people and shape how we grow.

Key Responsibilities

Strategic Narrative and Thought Leadership

• Craft thought leadership content for senior leaders, including speeches, keynotes, social posts, and industry communications in close partnership with Marketing.
• Collaborate with cross-functional partners (Marketing, PR, IR, and People) to align storytelling and amplify impact.

Executive Communications and Messaging

• Lead end-to-end communications for change programs, partnering closely with senior leaders on org meetings, leader communications, product launches, internal initiatives, and employee updates.
• Write crisp, compelling, and human-centered content.
• Support the development of presentations, Q&As, and strategic talking points for internal and external engagements.
• Ensure messages cascade effectively across the Product Pillar, building clarity, confidence, and connection.

Leadership Partner and Advisor

• Coach and advise leaders on storytelling, presence, and message delivery in high-impact settings.
• Navigate complex, fast-moving environments with sound judgment and discretion.

Change and Influence

• Translate complex strategies, technical updates, and organizational change into accessible, inspiring communications.
• Drive alignment across multiple stakeholders and functions to ensure communications are cohesive, timely, and audience-first.
• Partner with colleagues in the Employee Communications team and Change Enablement to connect the dots between business priorities and employee experience.

Qualifications

• 10–15+ years of experience in executive communications, strategic storytelling, or related roles ideally within a high-growth, technology, or product-driven organization.
• Exceptional writing, editing, and storytelling skills across formats (speechwriting, narratives, long-form, and short-form).
• Experience supporting senior leaders with discretion, empathy, and strategic acumen.
• Strong understanding of technology, product development, and innovation narratives (bonus if you have experience communicating about AI or SaaS).
• Proven ability to think strategically and execute quickly balancing creativity with clarity and precision.
• Strong understanding of how to use AI tools to enhance creativity, research, and content development (we really love AI and you should too).
• Collaborative, adaptable, and unflappable under pressure, able to connect dots across teams and translate complexity into clarity.
• Brings HEART (Humility, Empathy, Adaptability, Remarkableness, Transparency) to every interaction.

What Makes This Role Unique

• A leading role in shaping how HubSpot’s story is told to 9,000+ HubSpotters.
• The opportunity to influence the strategic direction and perception of HubSpot’s most mission-critical initiatives.
• A highly visible, high-impact position with access to senior leadership and creative autonomy to experiment and innovate.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

Annual Cash Compensation Range: $138,500—$221,600 USD

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Key skills/competency

• Strategic communications
• Executive presence
• Change management
• Storytelling
• Content creation
• Stakeholder alignment
• Program management
• AI tools proficiency
• SaaS communication
• Leadership advisory