Senior Marketing Manager Business and Brand Exp...
@ HSBC

New York, United States
$176,000
On Site
Full Time
Posted 22 hours ago

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XXXXXXXXX XXXXXXXXX XXXXXXXXX****** @hsbc.com
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Job Details

About HSBC

At HSBC, our purpose is to open up a world of opportunity by leveraging unique expertise and global perspectives to nurture progress for our 40 million+ customers. We focus on growth for our customers, people, investors, communities, and the planet.

Role Overview

The US Senior Marketing Manager Business and Brand Experiences is pivotal in shaping, delivering, and optimizing internal and external event strategies. Working within the US Brand and Corporate and Institutional Banking Marketing team, you will develop high-impact events that drive brand positioning, client engagement, and commercial growth.

Key Responsibilities

  • Develop and execute internal & external event strategy in line with CIB & Brand objectives.
  • Create strategic platforms and scalable event toolkits for consistent delivery.
  • Manage end-to-end execution, including planning, creative development, and post-event analysis.
  • Collaborate with cross-functional teams for content production and stakeholder alignment.
  • Deliver employee experiences that strengthen trust and align with HSBC values.

Qualifications

  • Proven commercial marketing experience in global banking or financial services.
  • Expertise in planning and delivering large-scale, high-profile events.
  • Experience in virtual, hybrid, and in-person event formats.
  • Strong project management, stakeholder management, and budget negotiation skills.
  • Bachelor's degree required; MBA or Master’s preferred.

Key Skills/Competency

  • Event Strategy
  • Brand Positioning
  • Client Engagement
  • Project Management
  • Stakeholder Management
  • Digital and Hybrid Events
  • Budget Management
  • Toolkits Development
  • Creative Development
  • Team Leadership
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How to Get Hired at HSBC

🎯 Tips for Getting Hired

  • Customize your resume: Highlight event strategy and marketing achievements.
  • Research HSBC culture: Learn about their mission and values online.
  • Tailor your cover letter: Align skills with marketing and events.
  • Prepare for interviews: Discuss project management and stakeholder success.
  • Network on LinkedIn: Connect with HSBC marketing team members.

📝 Interview Preparation Advice

Technical Preparation

Study event management software.
Review digital event platform capabilities.
Practice budget and vendor negotiations.
Simulate event planning scenarios.

Behavioral Questions

Describe a successful team leadership moment.
Explain handling high-pressure event deadlines.
Discuss resolving stakeholder conflicts effectively.
Share experiences managing multifaceted projects.

Frequently Asked Questions