Digital Marketing Manager Europe
HSBC
Job Overview
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Job Description
About HSBC
At HSBC, our purpose is opening up a world of opportunity and by joining our team, you can be part of something bigger! We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible.
In This Role You Will
- Optimize the digital presence of HSBC CIB Europe (websites and social media).
- Update European websites.
- Optimize SEM and Search campaigns.
- Lead the Always-On SEO strategy.
- Manage the ABM (Account-Based Marketing) program.
- Design, execute, and monitor lead generation campaigns (websites and social media).
- Enhance digital experiences and increase engagement.
- Digital and Social Media reporting of performance and conversion.
What You’ll Get In Return
HSBC has been certified “Top Employer 2026” in Europe. This recognition from the Top Employers Institute rewards our HR practices and recognises HSBC as an HR Leader in several countries in Continental Europe. Not only is HSBC a great place to work, but we also offer the following unique and exciting benefits & opportunities!
- Career progression with access to development programmes via HSBC University and Degreed platform.
- Flexible working arrangements with a say in when, where, and how you and your team work.
- Financial security through benefits including company savings plan (PEE), collective retirement savings plan, mutual insurance, loyalty bonus, and Time Savings Account (CET).
- Work Council benefits offering ticketing, travel, sports, legal aid, and vouchers.
- Family-focused benefits including event days off, additional maternity/breastfeeding leave, birth bonus, childcare cost reimbursement, and assistance for employees caring for relatives with disabilities.
- Well-being resources such as yoga, sophrology, and a Mindfulness app.
- International opportunities to grow your career globally.
- A diverse and inclusive work environment with Employee Resource Groups.
- Additional local benefits in France (50% transport fee refund, 5 weeks paid vacation & RTT, meal voucher or corporate restaurant).
Commitment to Diversity & Inclusion
Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. We are committed to removing barriers & ensuring careers at HSBC are inclusive and accessible for everyone to be at their best.
If you have a need that requires accommodations or changes during the recruitment process, please let us know.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. For further information on building your career at HSBC, please visit: www.hsbc.com/careers
Key skills/competency
- Digital Marketing Manager
- SEO
- SEM
- ABM
- Lead Generation
- Social Media Marketing
- Website Optimization
- Performance Reporting
- Digital Experience
- Campaign Management
How to Get Hired at HSBC
- Tailor your resume: Highlight digital marketing experience relevant to SEO, SEM, ABM, and lead generation for European markets.
- Showcase campaign success: Quantify achievements in website optimization, social media engagement, and lead generation in your application.
- Understand HSBC's mission: Align your application with HSBC's purpose of opening up a world of opportunity and commitment to diversity.
- Prepare for interviews: Be ready to discuss your strategies for optimizing digital presence and driving conversions in a European context.
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