What is the company culture like at HR Acuity® for a Customer Marketing and Advocacy Manager?

HR Acuity® fosters an #All-In Zone culture, emphasizing innovation, collaboration, and passion for their mission. They are a fast-growing, female-founded company committed to diversity and inclusion, where employees are encouraged to be authentic and thrive. For this role, you'll be part of a team focused on building trusted, inclusive cultures through their software.

What are the key responsibilities for the Customer Marketing and Advocacy Manager at HR Acuity®?

The Customer Marketing and Advocacy Manager will design and implement customer marketing programs, build a customer advocacy program, create customer stories and testimonials, collaborate with Customer Success and Product teams, plan and execute customer-facing campaigns and events, and analyze customer data to optimize initiatives.

What technical skills are essential for the Customer Marketing and Advocacy Manager role?

Essential technical skills include proficiency with marketing automation tools, CRM platforms, and survey tools. An analytical mindset to interpret data and translate findings into actionable insights is also crucial for this role.

Is this Customer Marketing and Advocacy Manager position remote?

Yes, this is a remote opportunity. Candidates must be US-based and located within the EST or CST timezones.

What is the expected experience level for the Customer Marketing and Advocacy Manager at HR Acuity®?

The role requires a minimum of 5 years of experience in a customer marketing and advocacy role, with a proven track record of developing and implementing strategies. Experience in a fast-paced B2B SaaS environment is expected, and HR Tech experience is highly preferred.

How does HR Acuity® support employee growth and development for this role?

HR Acuity® offers comprehensive learning and development opportunities, including onboarding, manager training, leadership training, and industry-specific training to ensure continuous growth and skill enhancement.

What are the benefits and perks of working as a Customer Marketing and Advocacy Manager at HR Acuity®?

Benefits include comprehensive health, dental, and vision plans, 401(k) matching, paid leave, and the #Allin Shares Program. Perks feature unlimited PTO, paid holidays, volunteer time, referral bonuses, and a supportive remote work environment.

Customer Marketing and Advocacy Manager

HR Acuity · United States

Hybrid
Full-time
$155,000 / year
United States

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Job highlights

Develop customer marketing programs for engagement and loyalty.
Build customer advocacy and storytelling initiatives.
Collaborate with Customer Success and Product teams.
Execute customer campaigns, events, and communications.
Analyze data to optimize marketing programs.

About the role

About HR Acuity®

At HR Acuity®, we empower our team to #BeBold — embracing innovation and new challenges. We give you the tools to #WorkSmarter and foster the collaboration that makes us #BetterTogether. If you're excited to be part of our growth story, we'd love to chat.

About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe.

This is an #All-In Zone. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same.

At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading.

Click here to learn more about our values and benefits.

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

Customer Marketing Strategy & Execution

Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
Craft compelling customer communications across channels to foster satisfaction and long-term relationships.

Customer Advocacy & Storytelling

Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
Develop and maintain a library of customer stories, case studies, testimonials, and video content.
Lead initiatives that showcase customer success through campaigns, events, and digital channels.

Cross-Functional Collaboration

Partner with Customer Success to identify knowledge gaps and create tailored enablement resources.
Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation.
Ensure customer insights are integrated into marketing and product strategies.

Campaigns, Events & Communications

Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
Manage communications and logistics for customer events such as roundtables, user groups, and product launches.
Drive participation and engagement through targeted outreach and personalized messaging.

Data & Insights

Analyze customer engagement data and feedback to identify trends and opportunities.
Track and report on the effectiveness of customer marketing and advocacy initiatives.
Use insights to continuously optimize programs and demonstrate impact on business outcomes.

Qualifications

Min 5 years of experience in a customer marketing and advocacy role.
Proven track record of developing and implementing customer marketing and advocacy strategies.
Experience in a fast-paced B2B SaaS environment.
HR Tech highly preferred.
Bachelor’s degree in Marketing, Business, or a related field preferred.

Skills

Excellent communication and interpersonal skills to interact with customers and internal stakeholders.
Proficiency with marketing automation tools, CRM platforms and survey tools.
Analytical mindset with the ability to interpret data and translate findings into actionable insights.
Strong project management skills and the ability to handle multiple initiatives simultaneously.

Compensation

The pay range for this position is expected to be between $140,000 to $155,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits

Stay healthy and happy with our comprehensive medical, dental and vision plans.
You can also choose from FSA or HSA options to suit your needs.
Save for your future with our 401K plan that matches your contributions.
Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
Own a piece of the company with our #Allin Shares Program.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.

Perks

Take a break from work with our unlimited PTO policy to refresh and recharge.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
Own a piece of the company with our #Allin Shares Program.
Earn extra cash by referring qualified candidates to join our team.
Access professional and personal support through our employee assistance program.
Work from anywhere with our remote work environment that fosters collaboration and creativity.
* Join a fun and energetic team that values your suggestions and new ideas.
Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

Key skills/competency

Customer Marketing
Customer Advocacy
SaaS Marketing
B2B Marketing
Campaign Management
Content Development
Cross-Functional Collaboration
Data Analysis
Project Management
Marketing Automation

Skills & topics

Customer Marketing
Advocacy
Marketing Manager
B2B SaaS
Customer Loyalty
Customer Engagement
Campaign Management
Content Strategy
Remote Jobs
HR Tech

How to get hired

Tailor your resume: Highlight experience in customer marketing, advocacy, and B2B SaaS environments.
Showcase achievements: Quantify your success in developing and implementing customer marketing strategies.
Research HR Acuity®: Understand their mission, values, and focus on employee relations software.
Prepare for STAR questions: Be ready to discuss specific examples of customer engagement and advocacy programs you've led.
Emphasize remote work skills: Demonstrate your ability to collaborate effectively in a remote, US-based EST or CST setting.

Technical preparation

Master marketing automation and CRM platforms.,Practice analyzing customer engagement data.,Develop case studies and testimonial examples.,Prepare examples of customer lifecycle campaigns.

Behavioral questions

Describe a successful customer advocacy program you built.,How do you foster cross-functional collaboration?,Share an example of a customer campaign you led.,How do you handle data analysis for marketing decisions?

Frequently asked questions

What is the company culture like at HR Acuity® for a Customer Marketing and Advocacy Manager?: HR Acuity® fosters an #All-In Zone culture, emphasizing innovation, collaboration, and passion for their mission. They are a fast-growing, female-founded company committed to diversity and inclusion, where employees are encouraged to be authentic and thrive. For this role, you'll be part of a team focused on building trusted, inclusive cultures through their software.
What are the key responsibilities for the Customer Marketing and Advocacy Manager at HR Acuity®?: The Customer Marketing and Advocacy Manager will design and implement customer marketing programs, build a customer advocacy program, create customer stories and testimonials, collaborate with Customer Success and Product teams, plan and execute customer-facing campaigns and events, and analyze customer data to optimize initiatives.
What technical skills are essential for the Customer Marketing and Advocacy Manager role?: Essential technical skills include proficiency with marketing automation tools, CRM platforms, and survey tools. An analytical mindset to interpret data and translate findings into actionable insights is also crucial for this role.
Is this Customer Marketing and Advocacy Manager position remote?: Yes, this is a remote opportunity. Candidates must be US-based and located within the EST or CST timezones.
What is the expected experience level for the Customer Marketing and Advocacy Manager at HR Acuity®?: The role requires a minimum of 5 years of experience in a customer marketing and advocacy role, with a proven track record of developing and implementing strategies. Experience in a fast-paced B2B SaaS environment is expected, and HR Tech experience is highly preferred.
How does HR Acuity® support employee growth and development for this role?: HR Acuity® offers comprehensive learning and development opportunities, including onboarding, manager training, leadership training, and industry-specific training to ensure continuous growth and skill enhancement.
What are the benefits and perks of working as a Customer Marketing and Advocacy Manager at HR Acuity®?: Benefits include comprehensive health, dental, and vision plans, 401(k) matching, paid leave, and the #Allin Shares Program. Perks feature unlimited PTO, paid holidays, volunteer time, referral bonuses, and a supportive remote work environment.

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