Senior Marketing Manager, Brand & Influencer

About Hourglass Cosmetics

Hourglass Cosmetics is a vegan and cruelty-free beauty brand, recognized for redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Acclaimed by Forbes, Fast Company, and Time Magazine, Hourglass leads the industry with breakthrough products and a strong commitment to animal welfare. Founded in 2004, the brand boasts global availability in 32 markets and over 4,600 doors, including major retailers like Sephora, Ulta, Neiman Marcus, Selfridges, and Space NK. Since 2017, Hourglass has been a proud part of the Unilever Prestige division. Learn more about their mission at hourglasscosmetics.com.

The Opportunity: Senior Marketing Manager, Brand & Influencer

Hourglass Cosmetics is seeking a forward-thinking, dynamic Senior Marketing Manager, Brand & Influencer to spearhead Brand, Influencer, and Communications initiatives across the UKI & EMEA region. The ideal candidate will be an agile, culturally-attuned storyteller with robust experience in brand marketing, influencer strategy, social media, and communications. This role demands a highly organised, proactive individual who thrives in a fast-paced environment and reports directly to the VP, Marketing UKI & EMEA.

Key Responsibilities

• Develop and execute integrated Influencer + Communications strategies to enhance brand desirability, awareness, and equity, maintaining a luxury positioning across earned and owned channels.
• Lead influencer marketing strategy and campaigns for multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
• Manage influencer programs, paid partnerships, and ambassador relationships; identify and scale new opportunities to innovate and diversify brand reach.
• Cultivate and nurture strong relationships with key editors, creators, VIPs, agents, and cultural tastemakers.
• Collaborate with the VP Marketing to formulate and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
• Oversee the execution of exclusive press & influencer events, product launches, and experiential activations, ensuring exceptional brand storytelling, earned media, and strong attendance.
• Support annual and seasonal budget planning with data-driven insights and post-campaign learnings.
• Work closely with Trade Marketing to deliver impactful content and programming that supports commercial performance across UKI & EMEA partners.
• Monitor cultural and market trends across beauty, fashion, luxury, and digital media, translating insights into strategic brand opportunities.
• Lead, mentor, and inspire a high-performing team of brand channel specialists.
• Establish and track performance KPIs across influencer, communications, brand partnerships, and events.
• Partner cross-functionally with global and regional counterparts to ensure strategic alignment and consistency.

Who You Are

• Creative: You possess an innovative and forward-thinking approach and mindset.
• Highly Strategic: You excel at developing creative concepts and visions that align with brand and business objectives.
• Extremely Organized: You are proficient in managing multiple tasks simultaneously without feeling overwhelmed.
• Detail Oriented: You value the importance of precise and detailed information.
• Strong Communicator: You are a natural leader, a people person, and skilled in collaborative teamwork.
• Agile: You adapt effortlessly to evolving needs and priorities, pivoting quickly to meet goals and deadlines.
• Passion for Beauty: You demonstrate an eagerness to learn and absorb all aspects of beauty, brand, and creative strategy.

Qualifications

• 7+ years’ experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
• Proven track record of driving impactful brand growth and commercial results in an omni-channel environment.
• Strong professional network spanning influencers, editors, agents, and cultural partners.
• Excellent communication, collaboration, and leadership skills; positive, proactive, and self-starting.
• Highly analytical with significant experience in reporting campaign performance and insights.
• Bachelor’s degree in Marketing or an equivalent field.

Key skills/competency

• Brand Strategy
• Influencer Marketing
• Communications Planning
• Public Relations (PR)
• Social Media Strategy
• Content Creation & Guidance
• Event Management
• KPI Tracking & Reporting
• Cross-functional Collaboration
• Luxury Market Trends