Digital Marketing Manager

Role Summary

The Digital Marketing Manager will define and drive the digital roadmap for Hologic's Breast and Skeletal Health Solutions division, accelerating engagement, lead generation, and brand equity. This role oversees all divisional microsites and Hologic.com presence for both HCP and patient-facing content. Responsibilities include managing external email communications, integrated end-to-end campaign executions, and lead management, while delivering robust web analytics and reporting. The ideal candidate blends strategic vision and creative execution with a data-driven mindset, ensuring all digital touchpoints are engaging, on-brand, and performance-driven. This position is technical and heavily involved in execution.

Key Responsibilities

• Oversee and maintain all divisional microsites and Hologic.com presence, managing content, structure, functionality, and compliance to enhance digital footprint and user experience.
• Lead the development and execution of external email communications and campaigns for both HCP and patient audiences, including writing, designing, and deploying emails.
• Maintain and optimize segmentation and contact data for improved targeting with campaigns.
• Manage and execute the divisional SEO strategy; write compelling copy for emails and SEO-optimized web content, maintaining high standards of brand integrity and messaging consistency.
• Manage campaign lead analysis, leveraging dashboards and analytics to track, report, and optimize lead conversion performance.
• Deliver actionable insights through regular analytics reporting meetings, demonstrating the impact of digital marketing channels and initiatives.
• Collaborate and manage relationships with internal and external agency partners, ensuring deliverables are on-brand, compliant, and error-free.
• Manage budgets, agency SOWs, PO creation, and invoice processing, ensuring operational excellence.
• Support divisional and leadership announcements with creative, timely internal email communications.
• Champion digital innovation by evaluating new channels and technologies.
• Maintain privacy and regulatory compliance and proactive site auditing for operational excellence.
• Partner collaboratively with Legal, Regulatory, Marketing, Marcom, and IS regularly.

Qualifications

• Bachelor’s degree in digital media, Digital Marketing, Marketing, Communications, or a related field.
• 8+ years of combined experience in digital marketing, web management, and email marketing.
• Experience working in healthcare or life science industry, or a highly regulated MedTech company preferred.
• Demonstrated success launching integrated digital campaigns in highly regulated industries.
• Deep expertise in digital strategy, web management, marketing automation, and campaign strategy and execution.
• Experience with marketing automation platforms (Account Engagement, Marketo, Tailored Mail, HubSpot, or other platforms), including building, testing, and deploying emails and marketing automation flows.
• Strong analytics, data-driven insights, and reporting capabilities, with the ability to interpret and present complex data into actionable insights.
• Message strategy and copywriting skills for all email and web communications.
• Experience in building email and digital creative assets with programs such as Adobe Creative Suite.
• HTML, CSS, or comparable coding experience a plus.
• Experience with privacy compliance and web auditing.
• Proven ability to balance creative vision with strategic execution.
• Demonstrated success working with a CRM to create integrated campaigns and lead management best practices.
• Strong project management and budget management skills.
• Excellent communication skills and attention to detail.
• Excellent judgment, problem-solving, and decision-making skills; ability to manage complex digital issues with composure.
• Collaborative, team player with ability to strengthen teams and lead cross-functional initiatives.

Key skills/competency

• Digital Strategy
• Marketing Automation
• SEO Optimization
• Campaign Management
• Lead Generation
• Web Analytics
• Content Management
• Email Marketing
• Regulatory Compliance
• Project Management