SEO Analyst

About 5paisa Capital Ltd.

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

About The Role: SEO Analyst

We are seeking a skilled SEO Analyst to join our team. You will be responsible for leading our efforts in maximizing website traffic, enhancing content engagement, and conducting SEO analysis. This role requires a detail-oriented individual with a passion for digital marketing and a keen understanding of search engine optimization strategies to improve our online visibility and drive organic growth.

Qualifications

• 0-2 years of experience in SEO, content management, preferably in the financial services or stock broking industry.
• Strong understanding of Google Analytics, SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Experience with CRM software and digital marketing tools.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Effective communication and collaboration skills to work with cross-functional teams.
• A proactive attitude with a willingness to learn and adapt in a fast-paced environment.

Responsibilities

• On-Page SEO: Optimize website content, meta tags, and internal linking structure to improve search engine rankings and enhance user experience.
• Content Management: Oversee the daily management and updating of website content, ensuring relevance, accuracy, and alignment with SEO best practices.
• Keyword Research: Conduct keyword research to identify opportunities for content optimization and growth.
• SEO Analysis: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
• Collaboration: Coordinate closely with the content and creative teams to support daily activities and ensure alignment with SEO strategies.
• Reporting: Prepare regular reports on SEO performance, insights, and recommendations for continuous improvement.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure ongoing optimization efforts.

Benefits

• Steep Learning Curve: Get ready for real exposure – not coffee runs. You'll build skills, ask bold questions, and grow fast.
• Real Impact: Your work won't sit in a drawer. You'll contribute directly to product success and operational excellence.
• Mentorship-Driven Culture: Work alongside leaders who love to teach and teams that love to collaborate.
• Fast-Paced, Never Boring: Every day brings a new challenge, a new solution, and a new chance to shine.

Equal Opportunity

We value diversity in all its forms—backgrounds, perspectives, experiences—and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values—always.

Key skills/competency

• SEO Optimization
• Content Management
• Keyword Research
• SEO Analysis
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Digital Marketing
• Data Interpretation