Performance Marketing Analyst

@ Hirenza

About Hirenza

Spring Education Group is a multi-brand education network with over 220 private schools. The mission is to foster academic excellence in a nurturing, inclusive, and innovative environment that values continuous growth.

About the Role

The Performance Marketing Analyst plays a crucial role in executing and optimizing paid search campaigns on platforms like Google and Microsoft Bing. This temporary, salaried role lasts three months, with the possibility of extension or transition to a permanent position based on performance. The role is remote with a preference for candidates aligned with Pacific Time (PST).

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related fields
• 1-2 years of experience in digital marketing or performance marketing
• Proficiency in Google Ads, Microsoft Ads, Google Analytics, and data reporting tools like Excel or Google Sheets
• Strong analytical, communication, and adaptability skills

Responsibilities

• Develop, launch, and optimize paid search campaigns on Google and Bing
• Monitor metrics including spend, impressions, clicks, and ROI
• Collaborate with senior team members to refine ad campaigns
• Conduct keyword research and industry trend analysis
• Maintain account health and follow best practices in campaign management

Benefits

This role offers valuable experience in digital marketing within a dynamic educational network. Gain expertise in campaign optimization and data analytics while enjoying a flexible remote work environment. Successful performance may lead to extended or permanent opportunities.

Equal Opportunity

Hirenza, through its affiliation with Spring Education Group, is an Equal Opportunity Employer that promotes diversity and fairness in its hiring practices.

Key skills/competency

• Digital Marketing
• Paid Search
• Google Ads
• Microsoft Ads
• Analytics
• Data Analysis
• Keyword Research
• Campaign Optimization
• ROI Management
• Communication