Social Media Manager

About the Role: Social Media Manager

Hire Overseas is seeking a dynamic, execution-focused Social Media Manager to rapidly scale the personal brand of a founder-led relationship services company. The founder is the face of the business, and this pivotal role will fully own the strategy and execution behind growing her presence across social media and email. Your daily responsibilities will involve creating, editing, publishing, experimenting, analyzing, and iterating content with a clear goal: to increase visibility, strengthen authority, and cultivate a highly engaged audience that consistently converts into customers.

This is a hands-on position requiring comfort with daily content production, testing bold ideas, and staying ahead of constant platform changes. Your mission is not merely to maintain existing content but to drive significant growth.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you’re most productive
• Direct collaboration with a founder-led brand
• High ownership over creative direction and experimentation
• Opportunity to influence brand growth and monetization strategy

What You’ll Work On

Social Media Strategy and Execution

• Manage and grow TikTok and Instagram accounts
• Create, edit, and publish short-form video content consistently
• Edit videos using CapCut and other native platform tools
• Design carousels and graphics aligned with brand voice
• Stay current with algorithm updates, platform trends, and content formats
• Test bold concepts and iterate based on performance data

Content Ideation and Creative Direction

• Develop creative concepts that stand out in competitive feeds
• Collaborate with the founder on positioning and messaging
• Bring structured experimentation to content strategy
• Track metrics and adjust content direction based on insights

Email and Community Communication

• Write and manage email campaigns and newsletters
• Build structured nurture sequences across different audience stages
• Develop a tiered communication system across prospect and client journeys
• Maintain consistent engagement with the audience

Product and Monetization Support

• Set up and optimize link management tools for social platforms
• Research and support development of digital products
• Assist in launching new revenue streams aligned with audience demand
• Identify monetization opportunities tied to audience growth

What You Bring

• 3+ years of experience in content creation, social media management, or founder brand growth
• Strong hands-on experience editing short-form video content using CapCut
• Deep understanding of TikTok and Instagram growth mechanics
• Strong copywriting ability across social and email formats
• Ability to execute quickly without sacrificing quality
• Comfort operating in a fast-paced, founder-led environment
• Self-starter mindset with proactive idea generation

Nice to Have

• Experience building personal brands
• Experience launching digital products or community-driven monetization
• Background in e-commerce or direct-to-consumer brands
• Experience analyzing content performance and growth metrics

How to Apply

Please include:

• Your updated resume
• A short 1 to 2 minute Loom video explaining how you have grown a social media account and what your approach would be to scaling a founder-led brand

Only complete applications with a Loom video will be considered.

If you understand how attention converts into authority and authority converts into revenue, and you are comfortable owning the full execution cycle from idea to performance analysis, this role offers direct impact and meaningful creative ownership.

Key skills/competency

• Social Media Strategy
• Content Creation
• Video Editing
• TikTok Growth
• Instagram Growth
• Email Marketing
• Copywriting
• Performance Analysis
• Brand Building
• Monetization Strategy