Product Marketing Manager

About Hinge

Hinge is the dating app designed to be deleted. In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Product Marketing Manager Role

As one of the first Product Marketing hires at Hinge, this is a unique opportunity to shape the foundation of our Product Marketing function while driving impactful go-to-market strategies. This role requires both high-level strategic thinking and a willingness to dive into the details to bring launches to life—whether it’s crafting positioning, writing a creative brief, or ensuring flawless execution. No task is too small, and no challenge is too big. If you're a seasoned Product Marketer who’s hungry to build, execute, and iterate in a fast-moving environment with an ambitious Product Vision, this is the role for you.

Responsibilities

• Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
• Strategic Marketing Alignment: Clearly define marketing needs and coordinate across the organization to execute against those needs.
• Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
• Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
• Develop Insight-Driven Creative Briefs: Craft clear and thoughtful strategic and channel briefs that lead to effective and best-in-class messaging and creative that is consistent across marketing and product surfaces.
• Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
• Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.

What We're Looking For

• 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
• Project Management: Experience and success in partnering with cross-functional teams to bring products and features to market.
• Demonstrated ability to create detailed and actionable Product Marketing Briefs.
• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
• A highly self-motivated action-oriented operator. No task is too small.
• Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
• Experience supporting consumer technology, marketplace platforms or subscription based products strongly preferred.

Key Skills/Competency

• Product Marketing
• Go-to-Market Strategy
• Product Launch
• Consumer Narrative
• Creative Briefs
• Cross-functional Collaboration
• Market Research
• Data Analysis
• Project Management
• User Acquisition & Engagement