Sr. Lead Product Copywriter
hims & hers · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Lead product copywriting strategy and team.
- Drive conversion and retention through copy.
- Integrate AI tools into creative workflows.
- Collaborate with cross-functional teams.
- Mentor senior product copywriters.
About the role
About The Role
Hims & Hers is seeking an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team and support growth initiatives. This role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership in managing teams at scale. The ideal candidate will be fluent in leveraging AI tools as a partner in ideation, content development, and workflow optimization, accelerating experimentation and exploring new creative directions. This individual will collaborate closely with Growth, Marketing, and Design stakeholders, delivering transformative work that impacts conversion and retention across digital products. You will define strategy, influence organizational processes, and mentor senior product copywriters.
Key Responsibilities
- Define and drive copy strategy for digital products (storefront, app, flows, etc.).
- Lead and mentor a team of senior product copywriters.
- Own content strategy for product launches, experiments, and high-visibility initiatives.
- Champion the integration of AI tools into copywriting workflows.
- Serve as a senior cross-functional partner to product managers, designers, developers, and stakeholders.
- Synthesize and manage feedback from stakeholders at multiple levels.
- Deliver brand, marketing, and UX copywriting, evolving brand voice, tone, and direction.
- Use expertise as an insight-driven storyteller to elevate assets.
- Champion editorial excellence and set editing/grammar standards.
- Establish, evolve, and enforce brand and content guidelines.
Qualifications
- 10+ years of digital product copywriting experience, with at least 3 years in a senior leadership role.
- Demonstrated ability to lead, grow, and inspire high-performing copywriting teams.
- Deep experience collaborating with designers and managing complex multi-stakeholder projects.
- Fluency with AI writing and productivity tools.
- Strategic thinker with a strong track record in data-driven marketing and experimentation.
- Proven ability to drive conversion- and engagement-focused experimentation at scale.
- Skilled at influencing stakeholders and executive audiences.
- Strong communication skills regarding marketing and content strategies.
- Experience managing multiple high-priority projects in a fast-paced environment.
- Hands-on “player/coach” leadership style.
- Ability to address delicate topics with clarity, empathy, and precision.
- In-depth understanding of the healthcare, wellness, or CPG industry is a plus.
Our Benefits
- Competitive salary & equity compensation.
- Unlimited PTO, company holidays, and quarterly mental health days.
- Comprehensive health benefits (medical, dental, vision, parental leave).
- Employee Stock Purchase Program (ESPP).
- 401k with employer matching.
- Offsite team retreats.
Key skills/competency
- Product Copywriting
- Content Strategy
- AI Tools
- Leadership
- Collaboration
- Brand Voice
- UX Writing
- Data-Driven Marketing
- Experimentation
- Healthcare Industry
Skills & topics
- Product Copywriter
- Copywriting
- Content Strategy
- AI
- Leadership
- Marketing
- UX Writing
- Brand Voice
- Digital Products
- Creative
How to get hired
- Tailor your resume: Highlight 10+ years in digital product copywriting and 3+ years in leadership, emphasizing AI tool proficiency and data-driven strategies.
- Showcase leadership: Provide examples of leading and mentoring copywriting teams, managing complex projects, and influencing stakeholders.
- Demonstrate AI fluency: Detail your experience using AI for ideation, content creation, and workflow optimization in copywriting.
- Quantify impact: Use data and metrics to illustrate how your copy has driven conversion and retention in digital products.
- Prepare for collaboration: Be ready to discuss your experience working with product managers, designers, and marketers.
Technical preparation
Master AI writing tools for ideation.,Develop data-driven A/B testing strategies.,Showcase portfolio of high-conversion copy.,Understand UX writing principles for flows.
Behavioral questions
Describe leading a copywriting team.,How do you mentor junior copywriters?,Share a complex stakeholder collaboration.,How do you handle sensitive health topics?
Frequently asked questions
- What specific AI tools is Hims & Hers looking for in a Sr. Lead Product Copywriter?
- While Hims & Hers values fluency with AI writing and productivity tools generally, they are looking for candidates who can demonstrate a proactive and integrated approach. This means showcasing how you've used AI not just as a basic assistant, but as a genuine partner in ideation, content development, and workflow optimization to accelerate experimentation and explore new creative directions. Be prepared to discuss specific tools and methodologies you've employed to achieve these outcomes.
- How does Hims & Hers define success for a Sr. Lead Product Copywriter in terms of impact?
- Success for a Sr. Lead Product Copywriter at Hims & Hers is measured by delivering transformative work that significantly moves the needle on conversion and retention across their digital products. This includes defining strategy, influencing organizational processes, and mentoring a team to achieve measurable business results.
- What is the expected leadership style for the Sr. Lead Product Copywriter role?
- Hims & Hers emphasizes a 'player/coach' leadership style. This means the Sr. Lead Product Copywriter is expected to be hands-on in their work, contributing directly to copywriting efforts while also guiding, mentoring, and developing a team of senior copywriters to perform at their best.
- Does experience in the healthcare or wellness industry significantly impact the hiring decision for this role?
- While not strictly required, an in-depth understanding of the healthcare, wellness, or CPG industry is considered a plus for this Sr. Lead Product Copywriter position. It suggests a candidate may have a quicker ramp-up time and a better grasp of the nuances in addressing delicate health topics with clarity and empathy.
- What is the company culture like at Hims & Hers regarding work arrangements and employee well-being?
- Hims & Hers promotes a talent-first flexible/remote work approach. They offer unlimited PTO, company holidays, quarterly mental health days, and comprehensive health benefits, underscoring a commitment to employee well-being and work-life balance. They also foster a diverse and inclusive workforce.
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