Marketing Manager, Campaigns
Higher Logic · United States
- Hybrid
- Full-time
- $95,000 / year
- United States
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Job highlights
- Execute multi-channel marketing campaigns for pipeline growth.
- Optimize campaigns using data and experimentation.
- Collaborate with cross-functional teams.
- Leverage AI tools for marketing efficiency.
- B2B SaaS marketing experience required.
About the role
Marketing Campaigns Manager
Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market. This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights. This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.
Essential Duties and Responsibilities
Campaign Execution
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.
- Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events.
- Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams.
- Maintain campaign calendars and ensure programs launch smoothly.
Pipeline Growth & Optimization
- Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.
- Monitor campaign performance, analyze results, and share insights with internal stakeholders.
- Recommend improvements to campaign tactics and targeting.
- Run experiments and tests to improve engagement, conversion, and pipeline contribution.
Cross-Functional Collaboration
- Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
- Align campaigns with product launches and customer growth initiatives.
- Ensure campaigns support the broader marketing and revenue strategy.
AI-Enabled Marketing
- Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
- Use AI tools to assist with campaign development, content iteration, and segmentation.
- Experiment with AI-driven approaches to improve marketing performance and efficiency.
- Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices.
Qualifications
- 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company.
- Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong.
- Ability to analyze campaign data and translate insights into actionable improvements.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, or a related field.
Experience Desired
- Experience marketing to associations, membership organizations, or nonprofit organizations.
- Experience supporting product launches or lifecycle marketing programs.
- Familiarity with AI tools used in marketing workflows.
Key skills/competency
- Campaign Execution
- Demand Generation
- B2B Marketing
- SaaS Marketing
- Marketing Automation
- CRM Systems
- Data Analysis
- Project Management
- AI Marketing Tools
- Multi-channel Campaigns
Skills & topics
- Marketing Manager
- Campaign Execution
- Demand Generation
- B2B Marketing
- SaaS Marketing
- Marketing Automation
- CRM
- Data Analysis
- Project Management
- AI Marketing
How to get hired
- Tailor your resume: Highlight B2B SaaS marketing, demand generation, and campaign execution experience. Quantify achievements with metrics.
- Showcase campaign skills: Emphasize experience with multi-channel campaigns, marketing automation (HubSpot), and CRM (Salesforce).
- Demonstrate analytical ability: Provide examples of how you've analyzed campaign data and driven improvements.
- Understand the market: Research Higher Logic's association market focus and mention relevant experience.
- Prepare for interviews: Be ready to discuss campaign strategies, AI tool usage, and cross-functional collaboration.
Technical preparation
Master marketing automation platforms (e.g., HubSpot).,Become proficient with CRM systems (e.g., Salesforce).,Practice data analysis for campaign insights.,Explore AI tools for marketing productivity.
Behavioral questions
Describe a successful multi-channel campaign you managed.,How do you use data to improve campaign performance?,How do you collaborate with sales and product teams?,Share an example of experimenting with new marketing tools.
Frequently asked questions
- What are the key responsibilities for a Marketing Campaigns Manager at Higher Logic?
- As a Marketing Campaigns Manager at Higher Logic, you will execute multi-channel marketing campaigns, optimize them for pipeline growth, and collaborate across departments like Sales, Product, and Customer Success. You'll also leverage AI tools to enhance marketing productivity and campaign effectiveness, focusing on the association market.
- What experience is required for the Marketing Campaigns Manager role at Higher Logic?
- Higher Logic requires 3-5 years of B2B marketing experience, specifically in demand generation or campaign execution within a technology or SaaS company. Experience with multi-channel campaigns, marketing automation platforms (like HubSpot), CRM systems (like Salesforce), and data analysis is essential.
- How does Higher Logic utilize AI in their marketing efforts for this role?
- The Marketing Campaigns Manager role involves leveraging AI tools to increase marketing productivity, improve campaign execution, and accelerate learning. This includes using AI for campaign development, content iteration, segmentation, and experimenting with AI-driven approaches to enhance marketing performance.
- What is the target market for Higher Logic's marketing campaigns?
- Higher Logic focuses its marketing campaigns on the association market. Experience marketing to associations, membership organizations, or nonprofit organizations is desired for this role.
- What kind of collaboration can I expect as a Marketing Campaigns Manager at Higher Logic?
- This is a highly collaborative role. You will partner closely with Product Marketing, Customer Growth, Sales, Product, and Customer Success teams to ensure campaigns are delivered effectively and align with go-to-market priorities and broader revenue strategies.
- What educational background is preferred for the Marketing Campaigns Manager position?
- A Bachelor's degree in Marketing, Communications, or a related field is required for the Marketing Campaigns Manager position at Higher Logic.