Marketing Innovation Manager @ High Liner Foods
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About the Marketing Innovation Manager Role
High Liner Foods is seeking a Marketing Innovation Manager to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This role involves taking new products from ideation through to post-launch success while blending strategic thinking with detail-driven execution.
Key Responsibilities
- Develop and deliver breakthrough innovation platforms.
- Translate consumer, category, and culinary insights into innovative concepts.
- Manage the full lifecycle of product innovation from concept to market performance.
- Build robust business cases with detailed financial modeling.
- Partner with cross-functional teams including R&D, Sales, and Marketing.
- Oversee project teams and external agency partners.
Qualifications
Bachelor’s degree in Business, Marketing, Innovation or related field; MBA preferred. 5–7 years of progressive experience in brand marketing, innovation or product development (ideally within CPG or food service categories). Proven record with new product launches, strong commercial acumen, and cross-functional leadership. A curious, future-forward mindset and excellent storytelling and communication skills are essential.
What’s in it for You?
Join High Liner Foods for a career that offers competitive salary, great benefits, and flexible work policies including hybrid options and remote flexibility for the right candidate. Enjoy health, dental & vision coverage, performance incentives, wellness programs, retirement planning, family friendly flex policies, summer hours, volunteer hours, and professional mentorship opportunities.
Key Skills/Competency
- Innovation
- Marketing
- Product Development
- Brand Strategy
- Business Case
- Cross-functional Collaboration
- Consumer Insights
- Financial Modeling
- R&D Coordination
- Strategic Execution
How to Get Hired at High Liner Foods
🎯 Tips for Getting Hired
- Customize your resume: Tailor experiences to marketing innovation and product development.
- Research High Liner Foods: Understand their culture and industry presence.
- Highlight cross-functional skills: Emphasize collaboration with R&D and Sales.
- Prepare for case studies: Show strategic thinking in innovation scenarios.