Retail Marketing Manager

Overview

The Retail Marketing Manager at HH Global is a hybrid 6-9 month assignment based in NYC. This role is pivotal in shaping brand presence and driving customer engagement within our clients' physical retail stores. The ideal candidate combines strategic marketing expertise with sharp execution and cross-functional leadership.

Key Responsibilities

• Performance Marketing: Execute and optimize global paid media campaigns to drive traffic and sales.
• Hyperlocal & In-Store Programming: Support impactful in-store events and local campaigns to build brand awareness.
• Branded Merchandise Program: Manage global branded merchandise initiatives ensuring alignment with brand goals.
• Digital Asset Management: Oversee digital content management for in-store and external assets.
• Cross-Functional Collaboration: Partner with marketing, store operations and external agencies.

Knowledge, Skills & Experience

Applicants should hold a Bachelor’s degree or have 5 years of relevant experience, with at least 5 years in retail marketing or related roles. Required skills include strategic planning, project management, strong communication, performance marketing, digital asset management, and data-driven analytical skills. The role requires handling complex projects in a fast-paced and deadline-driven environment.

Key Skills/Competency

• Retail Marketing
• Performance Marketing
• Digital Asset Management
• Project Management
• Paid Media
• Brand Experience
• Event Execution
• Cross-functional Collaboration
• Analytical Skills
• Communication