Growth Content Manager

About Heyflow

Heyflow is recognized as a TOP company by LinkedIn and Kununu (German Glassdoor). Join us NOW! 💙

Heyflow is the leading all-in-one lead generation platform in the market, combining every essential tool into a single, highly flexible no-code solution. Since our founding in 2020, we've empowered the marketing efforts of both fast-growing scaleups and established enterprises. Our diverse customer base includes Fortune 500 companies like Adecco Group, Cisco, and Credit Agricole, as well as fast growing scaleups such as RocketMortgage and 1KOMMA5°.

The Role: Growth Content Manager

This Growth Content Manager role sits at the intersection of content, search, and growth. You will shape how our messaging performs across landing pages, long-form copy, ad creatives, and LLM-based search experiences. This role focuses less on pure copywriting, but on the actual outcome and lead generation of such texts: You own outcomes, learn fast, and optimize based on data.

What You'll Do

• Write, review, improve, and iterate on ad copies and long-form content for landing pages and search-driven journeys.
• Optimize content for classic search and LLM-based discovery (e.g. AI search, intent-driven queries).
• Translate growth hypotheses into high-converting copy and page structures.
• Work hands-on with website builders, forms, funnels, and experimentation tools.
• Analyze performance data and turn insights into concrete optimizations.
• Collaborate closely with the Paid Search Manager and CEO to align messaging, intent, and conversion logic.
• Gradually take ownership of pull channels and their performance impact.

What You'll Bring

• A growth mindset with strong curiosity for how content actually drives results.
• AI- and tool-savviness, excited about using new tech to work smarter.
• Interest in search mechanics, user intent, and performance marketing.
• Willingness to learn deeply and challenge assumptions: Learning velocity matters!
• Native-level German and strong English skills.

Nice to have:

• First exposure to Paid Search or close collaboration with performance teams.
• Familiarity with funnels, CRO, or experimentation setups.

Why Heyflow?

Just like fingerprints, each of us is one-of-a-kind, and that's why we believe in catering to your individual needs. Dive into the details below to learn more about the additional perks that our team absolutely loves: We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.

We are advocates of diversity & inclusion and so, we encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role. 💙

Key skills/competency

• Growth mindset
• Content optimization
• SEO
• LLM-based search
• Lead generation
• Data analysis
• Conversion Rate Optimization (CRO)
• Performance marketing
• Copywriting
• German language proficiency