AI-Powered Search Lead

About Heyflow

Heyflow is recognized as a TOP company by LinkedIn and Kununu (German Glassdoor). Join us NOW! 💙 Heyflow is the leading all-in-one lead generation platform in the market, combining every essential tool into a single, highly flexible no-code solution. Since our founding in 2020, we've empowered the marketing efforts of both fast-growing scaleups and established enterprises. Our diverse customer base includes Fortune 500 companies like Adecco Group, Cisco, and Credit Agricole, as well as fast growing scaleups such as RocketMortgage and 1KOMMA5°.

What You'll Do

AI-powered search is reshaping how buyers discover software. We're seeing 50%+ month-over-month growth in traffic from LLM-driven channels, and we believe this will become one of our largest acquisition sources. We're hiring someone to own this end to end — and turn early momentum into a defensible growth engine.

• **AI-powered search (primary focus):** Grow Heyflow's visibility across AI-powered search – ChatGPT, Perplexity, Gemini, Copilot, and whatever comes next. Reverse-engineer how models source and rank information, then systematically increase Heyflow's share of voice for high-intent queries. Build the monitoring and measurement infrastructure from scratch.
• **Digital PR & Entity Building:** Get Heyflow mentioned on the sources that models trust – G2, Capterra, industry roundups, comparison posts, authoritative blogs. Own outreach, relationship building, and placement strategy. This is the highest-leverage AEO tactic and a core part of the role.
• **Content Strategy & Production:** Plan and produce the content that feeds both AI citations and organic search – comparison pages, use-case content, structured data, knowledge-base articles. Use LLMs to accelerate content production without sacrificing quality.
• **Measurement & Experimentation:** Build the tracking layer: AI referral traffic, brand mention monitoring across model outputs, share-of-voice dashboards, citation source analysis. Run high-velocity experiments – this field changes weekly, and the playbook doesn't exist yet.
• **SEO (secondary focus):** Maintain and grow organic search as a channel. Technical audits, on-page optimization, site health. This supports AEO work (the foundations overlap) but is not the primary focus of the role.
• **Future scope:** LinkedIn, YouTube & Creator Programs: As LLMs increasingly pull from LinkedIn and YouTube, this role will expand to include driving Heyflow's presence on these platforms — thought leadership content, contributor programs, tutorials, comparison videos. We're hiring someone who sees this as an opportunity, not scope creep.

What You'll Bring

This role barely exists as a job title. We're not looking for someone who's done it before — we're looking for someone who'll figure it out faster than anyone else.

• You can reverse-engineer why a model cites source A over source B for a given query – and you know what levers actually influence that. This is the core skill.
• You build with LLMs, not just use them. Scripting bulk prompt tests, automating citation tracking, generating content variations at scale – AI is your infrastructure, not your side tool.
• Strong content strategy background. You can plan and orchestrate high-volume content production that's structured for both human readers and model consumption.
• Digital PR instincts. You know how to get a product mentioned on the sources that matter – and you've done it before, whether you called it PR, link building, or partnerships.
• Highly self-sufficient. You work directly in the CMS, handle technical audits yourself, write and ship structured data, and don't file tickets for things you can do in 10 minutes.
• Analytically rigorous. You'll be inventing the metrics for this channel. You need to be comfortable building dashboards, defining KPIs that don't exist yet, and making budget cases with imperfect data.
• High experimentation velocity. You run 10 tests a week, document what works, and adapt when a new model drops and citation behavior shifts overnight.

Nice-to-haves

• Proven SEO track record – technical and content-driven, not just keyword research.
• Experience with programmatic or scripted workflows (Python, APIs) for monitoring and content automation.
• Background in B2B or SaaS – useful for understanding the buyer, but not required.
• Interest in or experience with creator programs, LinkedIn thought leadership, or YouTube content strategy.

Why Heyflow?

Just like fingerprints, each of us is one-of-a-kind, and that's why we believe in catering to your individual needs. Dive into the details below to learn more about the additional perks that our team absolutely loves: We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy. We are advocates of diversity & inclusion and so, we encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role. 💙

Key skills/competency

• AI-Powered Search
• LLM Search
• Digital PR
• Content Strategy
• SEO
• Measurement & Experimentation
• Programmatic Workflows
• B2B/SaaS Marketing
• Creator Programs
• Heyflow Platform